Experiential Marketing Entrepreneur Audrey Roy is the founder of the experiential creative agency, Hazy LA, which concentrates on building cannabis brands. Over the past four and a half years, she has built the company to become a market-moving force in the industry. Based in Los Angeles and traveling to markets like Nevada and New York, Hazy also specializes in and produces their own experiential events.
Who Is Audrey Roy? Experiential Marketing Entrepreneur And Founder Of Hazy LA
As the Director of Partnerships, Audrey has established relationships with nearly every major and craft cannabis company in California, and has worked to self-fund Hazy through client work and events. Hazy has previously been recognized as the sole cannabis company in Adweek’s 2021 Young Influentials, with brands such as Instagram, Bumble, and Hulu in the mix; and spotlights in Forbes, LA Magazine, and more. She has built activations for brands at various major festivals including Outside Lands, Rolling Loud and more.
In addition, Audrey operates her own consulting business alongside Hazy to help brands with go-to-market strategy, social media, content creation, influencer marketing and experiential design in-house. She is looking forward to a year full of fun and exciting creative projects and working with more female creatives in the industry.
Of her mission with Hazy LA, Audrey says: “I create unforgettable brand moments that live both online and off. My approach combines strategic vision with hands-on execution, transforming bold ideas into measurable results. Whether orchestrating viral digital campaigns or producing immersive events, I work directly with teams to craft experiences that resonate. I thrive on turning creative concepts into reality while maintaining meticulous attention to detail and driving real impact.”
Audrey Roy's "Feeling Good" Weedsday Playlist
For her Weedsday Playlist, Audrey Roy offers up a collection of feel-good tracks that are easy to vibe with in any weather.
Brittany Howard, Joy Anonymous, Fred again... And Childish Gambino - "Stay High again..."
Fred again... and Brittany Howard don't need much of an explanation. This vibey track has me feeling upbeat and grooving during a mid-day sesh when the sun is shining.
Click here to play on Spotify!
*Editor's Note: Did you know? This song has a lot of Weedsday bridges! Our Academy's Executive Director Hilary Yu also chose "Stay High again..." for her Weedsday Playlist. Check out her list here. Tokeativity's Chief Creative Officer Nickia Delaware chose Childish Gambino's "12.38," featuring 21 Savage, Ink, and Kadhja Bonet, for her Weedsday Playlist. Check out her list here. Artist and DJ Emily Tan chose Fred again...'s "Kyle (I found you)" for her Weedsday Playlist. Check out her list here. Little Beach Harvest's Product Marketing Manager Jay Wright chose KAYTRANADA's "Witchy" featuring Childish Gambino for his Weedsday Playlist. Check out his list here. DJ and producer Shambala chose The Blessed Madonna's "Carry Me Higher" featuring Joy Anonymous and Danielle Ponder for his Weedsday Playlist. Check out his list here.
Vieux Farka Toure And Khruangbin - "Mahine Me"
I am into almost everything Khruangbin does, but this track specifically makes me feel like I am on top of the rocks in Joshua Tree living out my cowgirl fantasies. It's the perfect road trip sesh song or if you are just feeling like you need a mental vacation to the desert.
Click here to play on Spotify!
Four Tet - "Loved"
This instrumental track just has me vibing every single time. Perfect for a nice hybrid on a Saturday afternoon in L.A. or cozy in the house during rainy season.
Click here to play on Spotify!
*Editor's Note: Did you know? Togetherland founder Lily Chehrazi chose Four Tet's "Morning Side" for her Weedsday Playlist. Check out her full list here.
Jean Dawson And SZA - "NO SZNS"
I feel like no sesh is complete without a little SZA. The lyrics to this just have me in my feels every time. It's perfect for singing so loud without a care in the world and of course SZA always makes me feel like a boss.
Click here to play on Spotify!
*Editor's Note: Did you know? Cadre CEO Madison Shockley chose SZA's "Snooze" for his Weedsday Playlist. Check out his full list here.
Tame Impala - "Sundown Syndrome"
This is such a feel-good song for me. I get lost in the guitar solos and it gives the perfect amount of rock and chill energy for the sesh.
Click here to play on Spotify!
*Editor's Note: Did you know? Tame Impala's "New Person, Same Old Mistakes" and "Solitude Is Bliss" are on our list of the best bands and songs to listen to while high.
For more about Audrey Roy and Hazy LA, visit hazy.la or follow Audrey on LinkedIn.
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@fredagainagainagainagainagain
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Featured image: Audrey Roy, founder of Hazy LA (C) Kolin Morgenstern @kolinmo
