Mary Jane Berlin, Europe’s largest cannabis expo, made history by sponsoring a Hertha BSC match at Olympiastadion—marking a bold step for cannabis advocacy. Led by founder Duc Anh Dang, the brand continues to elevate global culture, visibility, and reform.
NBA icon Carmelo Anthony launches his cannabis brand STAYME7O and Grand National agency in New York. In partnership with Jesce Horton and Beedy, the brand combines premium flower, social equity, and community empowerment in its East Coast debut.
Jeeter’s limited-edition Big Game Legacy Packs honor NFL legends Ricky Williams and Calvin Johnson Jr. with exclusive pre-rolls. Featuring custom strains, collectible packaging, and signature pins, these packs are a must-have for football and cannabis fans alike. Launching February 7th.
Mike Tyson's premium cannabis brand, TYSON 2.0, is expanding globally with its launch in South Africa. Offering popular products like Mike Bites, pre-rolls, and vapes, TYSON 2.0 marks its 17th country and taps into South Africa’s growing cannabis market, blending quality with cultural influence.
The Cannabist Company expands its partnership with Ric Flair Drip into New Jersey, offering premium cannabis products like vapes, cartridges, and infused edibles. Inspired by the legendary wrestler, this launch brings bold flavors and top-tier quality to the Garden State's cannabis scene.
Mike Tyson, former heavyweight champion, shares his transformative journey into plant medicine, including cannabis and psilocybin. Through Tyson 2.0, he’s expanding wellness globally with products like Mike Bites. Tyson discusses healing, mindset, and his new ventures in this exclusive interview.
Mike Tyson teams up with Royal Queen Seeds to launch the limited-edition Jawbreaker collector’s box ahead of his comeback fight on November 15. With only 2,000 boxes available, fans can enjoy exclusive cannabis seeds, memorabilia, and a chance to win fight tickets.
Starter and Threads By Braves Clubhouse Store hosted an unforgettable event at Truist Park featuring Jermaine Dupri. The legendary artist and CEO of So So Def shared insights on sports, style, and culture before the Braves triumphed over the Dodgers. Don’t miss exclusive gear available now!
Ricky Williams, former Heisman Trophy winner, and Reid Stewart, CEO of Frozen Fields, are redefining cannabis in sports through their partnership. Their collaboration challenges stereotypes, enhances market reach, supports athlete wellness, and navigates regulatory hurdles in the industry.
Trulieve Cannabis Corp. partners with Carvana PPA Tour and Major League Pickleball, marking its entry into the pickleball arena. As the exclusive cannabis sponsor, Trulieve will support events in Arizona, Florida, and Georgia, promoting cannabis education and reaching new audiences.
Global cannabis brand Cookies took over famous Shoe Surgeon (SRGN) Studios in Los Angeles for an ultimate smokeout. Through SRGN's The League, cannabis brands, basketball, and good vibes came together for a slam dunk sesh.
As the world tunes in for the finals of UEFA Euro 2024, athletes across Germany are returning to sports thanks to developments in medical cannabis. Physiotherapist / athlete Jurgen Fruth and Grünhorn Academy's Dr. Nadine Herwig share perspectives on how the plant is restoring active lifestyles.
Chronic Kombat, a cannabis-meets-jiujitsu series, returned to Brooklyn May 18, 2024 for the latest in its "Battle of the Boros" tournament. Event producer Mike B shares how he created his dream athletics series.
Hemp For Life Wellness Inc. is revitalizing CBD for health, happiness, and fitness. Founder and CEO Craig Zaffe explains the company mission, working with former NFL player Reggie Grant and professional athletes, and more.
The world of professional sports is witnessing a seismic shift in its attitude toward cannabis. From past stigmas to new policies, here is a comprehensive overview of the changes taking place toward cannabis in athletic fields.
