From Grassroots to the Gridiron: Mary Jane Berlin Scores Big With Hertha BSC Sponsorship
In a bold, unprecedented move that blends mainstream sports with cannabis culture, Mary Jane Berlin, Europe’s largest cannabis expo, officially entered the arena—literally. Last week, the pioneering plant-forward brand sponsored a professional football match at Berlin’s iconic Olympiastadion, home to Hertha BSC, one of Germany’s most legendary clubs.
Visible from every seat and camera angle, the bright banners reading “Mary Jane – Das Größte Hanf-Event” (“Mary Jane – The Biggest Hemp Event”) lined the field’s edge, proudly displaying the unmistakable green leaf logo at a packed Bundesliga match. For fans of football and flower alike, it was more than just a marketing stunt—it was a statement.
A Global Voice for the Plant
Since its founding, Mary Jane Berlin has served as a hub for cannabis culture, innovation, and reform. Now in its 8th year, the event brings together over 60,000 attendees annually, hosting international brands, scientists, activists, artists, and enthusiasts from all corners of the world. With a mission that fuses celebration and education, Mary Jane has consistently pushed the boundaries of what’s possible in plant advocacy.
But perhaps the biggest boundary-breaker of all is its founder, Duc Anh Dang, affectionately known as “Duc” in the community. A visionary entrepreneur with deep roots in Berlin’s creative scene, Duc built Mary Jane from the ground up to provide not just an expo, but a movement. Under his leadership, the brand has become a major force in Germany’s journey toward cannabis legalization—offering a platform for progressive dialogue long before the government caught up.
A New Era in Germany
Germany’s recent shift toward cannabis legalization marks a historic moment not only for the country but for Europe at large. As of 2024, regulated use has been legalized for adults, and social clubs and retail models are beginning to take shape across the country. Mary Jane Berlin has been instrumental in this evolution, serving as both an educational platform and a rallying point for the public.
Now, with a sponsorship in one of Germany’s most sacred sports spaces, Mary Jane has pushed cannabis normalization to thrilling new heights. The message is loud and clear: cannabis is no longer hiding in the shadows—it’s taking center stage.
Cannabis Culture Meets Stadium Culture
The Olympiastadion event was more than just advertising—it was a cultural collision. “Seeing our name and message at such a massive game was surreal,” says Duc. “We’ve always believed that cannabis advocacy belongs in every space—art, science, and yes, even football. This sponsorship represents unity, visibility, and progress.”
The matchday partnership created a moment that fans won’t soon forget, blending the passion of football with the soul of the cannabis community. It’s also a sign of the future: a future where plant advocacy is no longer niche but embraced across mainstream platforms.
More Than a Sponsorship—A Symbol
From Berlin to Barcelona, Bangkok to Boston, Mary Jane Berlin continues to be a symbol of how far the movement has come—and how much further it can go. Whether through world-class expos, global collaborations, or boundary-pushing partnerships like this one, the brand proves that cannabis advocacy is thriving, evolving, and making history.
As Germany stands on the threshold of a fully legal industry, one thing is certain: Mary Jane Berlin isn’t just a cannabis event—it’s a cultural force. And now, it’s got a front-row seat in the stadium to prove it.
Follow Mary Jane Berlin:
🌐 maryjane-berlin.com
📸 @mary_jane_berlin
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