Legendary boxer Mike Tyson’s cannabis empire sets its sights on the African continent.
Mike Tyson has stepped into many rings — from boxing championships to cannabis cultivation — but his latest move is setting a new precedent in the world of premium cannabis. TYSON 2.0, the cannabis brand co-founded by the boxing icon, is officially making its way to South Africa, marking a historic moment in the brand’s rapid global expansion.

Launched in partnership with Tyson SA LLC, the introduction of TYSON 2.0 to South Africa represents a game-changing move for both the brand and the African cannabis market. This marks the first footprint for the legendary cannabis line on the continent, and the excitement is palpable. South Africa is now the 17th country to host TYSON 2.0’s high-quality cannabis products, and it’s only the beginning.
A Global Brand with Local Impact
TYSON 2.0’s arrival in South Africa isn’t just about placing another flag on the map — it’s about fostering an international connection that resonates with local culture. With a growing demand for premium cannabis products and an evolving market eager for the best in quality, South Africa is positioning itself as a key player in the cannabis industry, especially as African nations begin to embrace cannabis’ economic potential.
The flagship TYSON 2.0 launch in Cape Town — set to take place at the Tyson Coffee Shop — will offer a curated selection of the brand’s most iconic products: the legendary Mike Bites, premium flower, pre-rolls, and vapes. These products will soon be available through wholesale channels across the country, making Tyson’s presence in South Africa accessible to both seasoned cannabis enthusiasts and newcomers alike.
Mike Tyson himself couldn’t be more excited about this milestone. “Expanding TYSON 2.0 to South Africa is a proud moment for me,” Tyson says. “We’re bringing high-quality cannabis products to a market that appreciates excellence, and I’m eager for consumers in South Africa to experience what TYSON 2.0 has to offer.” For Tyson, this expansion is more than business — it’s personal. It’s about spreading the passion for premium cannabis to a region that is just beginning to realize its potential in this space.






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The South African Cannabis Boom
While South Africa has long been a leader in cannabis decriminalization, it’s the country’s increasing interest in the premium cannabis market that makes this launch so pivotal. As the first African nation to legalize private cannabis use in 2018, South Africa is leading the charge in transforming cannabis from a historically criminalized substance into an economic powerhouse. The market is still developing, but with brands like TYSON 2.0 entering the picture, the path forward looks incredibly promising.


This move signals that the African continent is ready to embrace cannabis as both a cultural and economic force. With a growing base of informed, cannabis-savvy consumers, South Africa is primed for a significant shift — and Mike Tyson’s legendary brand is leading the charge.
The Cultural Influence Behind TYSON 2.0
For Tyson, this isn’t just about selling cannabis — it’s about connecting with consumers on a deeper, cultural level. TYSON 2.0 isn’t just a product line; it’s a reflection of Tyson’s larger-than-life persona, his legendary status, and his commitment to quality. The brand thrives on authenticity, and Tyson’s name carries a weight that goes far beyond boxing. It’s about setting a new standard in both the cannabis and consumer product industries, driven by a philosophy of excellence, resilience, and bold innovation.
“We’re not just selling cannabis,” says Adam Wilks, CEO of Carma HoldCo, the company behind TYSON 2.0. “We’re delivering exceptional quality, creating unforgettable experiences, and building meaningful connections with consumers around the world.” This move into South Africa is about more than just entering a new market — it’s about shaping the cultural conversation around cannabis and influencing what consumers expect from their cannabis experience.

What’s Next for TYSON 2.0?
The launch of TYSON 2.0 in South Africa is just one chapter in the brand’s ever-expanding global journey. With the flagship Tyson Coffee Shop in Cape Town already open for business, the brand will soon expand to wholesale distribution nationwide, making Tyson’s premium cannabis products accessible to even more South African consumers. As the cannabis industry in Africa continues to evolve, South Africa is set to become a cornerstone of that development, and TYSON 2.0 will play a pivotal role in shaping that future.
Looking ahead, TYSON 2.0’s expansion into other African nations seems almost inevitable. With the global cannabis industry growing at an unprecedented rate, the continent’s emerging cannabis markets are poised for substantial growth — and Tyson’s brand is ready to capitalize on that momentum.
For now, the spotlight is on South Africa, where TYSON 2.0 is already making waves with its premium offerings and cultural relevance. Whether you’re a longtime fan of Mike Tyson or a cannabis connoisseur, TYSON 2.0 promises to bring an elevated experience — one that blends the power of a cultural icon with the finest cannabis products the market has to offer.
About TYSON 2.0
TYSON 2.0 is the premium cannabis brand co-founded by legendary boxer Mike Tyson. With a commitment to offering the highest-quality cannabis products, TYSON 2.0 has expanded across the globe, available in over 17 countries. Known for its iconic Mike Bites and luxury cannabis offerings, the brand blends Tyson’s legendary mindset with the finest cannabis experiences.
About Carma HoldCo
Carma HoldCo is a leading global brand house that leverages the power of cultural icons to create unique, unforgettable products and experiences. Known for their diverse roster of superstars like Mike Tyson, Ric Flair, and Future, Carma HoldCo is at the forefront of transforming industries and elevating consumers' lives.
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For more information on TYSON 2.0, visit www.tyson20.com.