Organization History

Honeysuckle Media is a Clio and culture award-winning, media house and state of the art end to end creative studio. We reflect cannabis, gender and sexuality, the environment, cannabis and pop culture, through cultural vectors. 

Founded in Detroit in 2013 by Ronit Pinto, Honeysuckle was created to merge the crafts of journalism and film into an educational platform with a soul. The mission was to give voice to those not heard in traditional media, and to shed light on social issues such as prison reform and systemic oppression. Beginning first as a digitally-exclusive platform, Honeysuckle started expanding to print editions in 2015 when the company relocated its headquarters to New York. As our reportage of the cannabis sector increased from 2016 onward, we identified an audience and community need that had never been done before – bridging gaps between cannabis and mainstream issues, allowing the industry to form a lens through which other social questions could be explored. Embracing this idea, Honeysuckle scaled quickly, exponentially growing our readership and innovating new media avenues for stakeholders in the nascent space. 

In 2018, Honeysuckle was the first to put cannabis and hemp brands on Times Square billboards for New Year’s Eve, a campaign that broke barriers and disrupted 80 years of prohibitive practice. Through subsequent years, we have achieved many other milestones, among them: 

Awards 

Best Cannabis Magazine, New York Cannabis Music Awards, August 2024, 

Cannabis Industry Power Players AMNY + PoliticsNY, 2023 and 2024

Women’s Leadership Award Media, Green Market Report

3 x Clio Awards, 2022, (2) 2023 x 2 + short list for our CUARD shoot

Honeysuckle received the highest honors from NYS government. The New York State Assembly’s Citation Award from Assemblywoman Inez E. Dickens of the 70th district for “significant contribution to the culture and community of New York City,” and another from State Senator Brian Benjamin (30th District) for “a progressive stance on the social and economic issues that plague our society.” 

Honeysuckle was recipient of the GlobalGiving Red Backpack by The Spanx by Sara Blakely Foundation. “We’re proud to announce the grantees of The Red Backpack Fund. They have successfully undergone GlobalGiving’s rigorous vetting process, and we believe this grant will help them continue to thrive, despite the shifting economic circumstances brought on by this crisis,” said GlobalGiving CEO Alix Guerrier. “The world needs more women-led organizations who are a key force in overcoming COVID-19 and establishing a better normal.”

Advocacy

Our work with journalist Kaylyn Womack influenced the trial of wrongfully convected Matthew Baker resulting in his release and from death row

Honeysuckle has been an advocate for social and cannabis justice since it's inception. Our extensive coverage on former cannabis inmates including some of the longest serving prisoners such as, Michael Thompson and, Richard DeLisi, and the owners of the 40 Tons brand, as well as board members Fab 5 FreddyM1 of Dead Prez and Damian Marley of Last Prisoner Project.

Honeysuckle’s journalism aided in the compassionate release of DaReta Gail Stevenson, who was incarcerated for 22 years.  In need of a life-saving bone marrow transplant for leukemia and positive for COVID, DeReta Steverson, incarcerated at the California Institution for Women (CIW), was still not eligible for compassionate release in California, even under the state’s much-hyped release program, and was instead accruing medical debt and traumatized by the healthcare she does receive; from denial of treatment to being shackled while receiving chemotherapy

“Due to the publication in Honeysuckle magazine approximately 8000 signatures were able to be collected with the hyperlink being added. The power of Journalism is vital and telling the story changes the narrative. Medical Release for DaReta Gail Steverson W81914,” Shawanna Vaughn, founder of Silent Cry.

Honeysuckle has worked with numerous others in the carceral system including Arthur RambertJames LitkettShawanna Vaughn, and Sherron Edwards and others. Our magazines were distributed to prisons until the publication became censored in the system for cannabis and sexuality. With Shawanna Vaughn of Silent Cry, we have helped put forward proposals for state-by-state legislation on Post Traumatic Prison Disorder treatment plans, and to spotlight ongoing quality-of-life issues in correctional facilities across the country.

Billboard Campaigns 

See videos of our groundbreaking campaigns here: https://youtube.com/playlist?list=PLsvjIf2UiNHFY4LaSHQhG7BkzZ6oKfDCx&si=vWeFhMWwNU2z_Ysq

In 2018, Honeysuckle was the first to put cannabis and hemp brands on Times Square billboards for New Year’s Eve, a campaign that broke barriers and disrupted 80 years of prohibitive practice. 

  • Epic 420 New York (2023), multiple NY activations during the 420 week, including the launch of NYC’s first immersive cannabis museum THC NYC and a Times Square campaign with Cannabis Now and Royal Queen Seeds, marking the first time a European-owned cannabis brand has been featured on the platform.
  • 420/2023 Epic 420 New York (2023), multiple NY activations during the 420 week, including the launch of NYC’s first immersive cannabis museum THC NYC and a Times Square campaign with Cannabis Now and Royal Queen Seeds, marking the first time a European-owned cannabis brand has been featured on the platform.
  • Indigenous Cannabis 420 (2022), the second international Indigenous cannabis collaboration and the first campaign uniting five tribal nations in activations across New York State
  • Indigenous Peoples Day (2022), the first multimedia blitz across NYS to honor Governor Hochul’s formal recognition of IPD, including the first cannabis-themed cab toppers
  • Indigenous Peoples Day (2021), the first Times Square campaign to officially honor IPD as President Biden formally recognized the holiday.
  • Diversity in Cannabis with Lil Wayne (2021), a salute to women and BIPOC-owned brands that featured the first international Indigenous cannabis collaboration.
  • Celebrate Plant Medicine (2021), the first psychedelics-themed billboard initiative in Times Square’s history, a collaboration with four women-owned brands including DoubleBlind Magazine, Susan Rockefeller’s Musings Magazine, and Rainbo Mushrooms.
  • Indigenous Peoples Day (2021), the first Times Square campaign to officially honor IPD as President Biden formally recognized the holiday.
  • NYE 2021 “Drop The Balls” (2021/2022): NYE Times Square “The Future Is Female” campaign featuring The Stone Age and Etain Health.
  • Women In Cannabis Spotlight (2020): First “Women in Cannabis” news ticker featuring My Bud Vase’s “The Bong Song,” High Herstory, and other partners: https://mgmagazine.com/press-releases/honeysuckle-magazine-billboard-ad-spotlights-women-in-cannabis/ 

Today Honeysuckle is a nationally-distributed publication available in 500+ retailers with focus on eight major legal cannabis markets. Our print editions have also been spotlighted at events in Europe, Israel, and Japan, and at forums ranging from Cannes Film Festival to MJBizCon, the world’s largest international cannabis business conference. Our founder Ronit Pinto has spoken on global-facing platforms such as SXSW, Benzinga Cannabis Capital Conference, the Cannabis World Congress and Business Expo,and Microsoft’s Disruptive Startups Summit; among other honors, she received Green Market Report’s 2022 Women in Media Leadership Award and was named a 2023 AMNY Cannabis Power Player.

Honey Studios 

Our creative agency, Honey Studios offers innovative and ROI driven services in creative branding, print, digital, photography, video, OOH and events. Since its inception in 2103, Honeysuckle has pioneered many initiatives in plant medicine in NYC across their multi-platform offerings. Visit our creative agency @honeymagstudios for corporate and creative work in corporate photography, videography, events coverage and film.

Selected Press: Policy-Changing Billboard Campaigns

A billboard for a better world: Honeysuckle, DoubleBlind, and partners take Times Square - MJ Brand Insights
DoubleBlind and HoneySuckle magazine have teamed up to create the first-ever major billboard campaign to celebrate psychedelics.

https://www.benzinga.com/markets/cannabis/21/06/21732779/diversity-in-cannabis-lil-wayne-honeysuckle-rock-times-square-with-powerful-message

The Bluntness:  https://www.thebluntness.com/posts/diversity-in-cannabis-lil-wayne-honeysuckle

Diversity In Cannabis: Lil Wayne, Honeysuckle Rock Times Square With Powerful Message
This article was originally published on The Bluntness and appears here with permission. In a recent effort to raise awareness and stimulate conversation, Honeysuckle Magazine partnered with hip-hop legend and cannabis advocate / entrepreneur Lil Wayne on Diversity in Cannabis, a Times Square campai…

AM NY: https://www.amny.com/news/cannabis-brand-marketing-1.25900136

Cannabusters: https://podcasts.apple.com/us/podcast/34-cannabusters-honeysuckle-magazine-founder-ronit/id1453590300?i=1000456615555

Taking The Lead On High In Times Square: Billboard Ad Spotlights Women In Cannabis – MJNews Network

Forbes: https://www.forbes.com/sites/bethkaiserman/2019/01/20/super-bowl-cbd-coffee-2019/#36db97b35a55

The Source: http://thesource.com/2018/12/31/first-black-owned-cannabis-company-to-be-featured-in-times-square-on-nye/

Hip Hop Wired: https://hiphopwired.com/795623/black-cannabis-advocate-gets-historic-times-square-billboard-for-new-years-eve/amp/?fbclid=IwAR2tickvRh5a8HHLF9_uLjhBtOMXY6oRZdbRAY66lYL99nIpFIiFtGFPi_g

Hot New Hip Hop: https://www.hotnewhiphop.com/new-yorks-times-square-welcomes-its-first-ever-cannabis-ad-news.68078.html

Honeysuckle Magazine Billboard Ad Spotlights Women in Cannabis
Women in the cannabis industry are pioneering their messages further into the mainstream than e

Ganjapreneur: https://www.ganjapreneur.com/first-cannabis-advertisements-appear-in-times-square-nye-celebration/

Hip Hop Magz: https://www.hiphopmagz.com/new-yorks-times-square-welcomes-its-first-ever-cannabis-ad/

OUR FOUNDER 

Ronit Pinto: The publisher an founder of Honeysuckle Media and Honeysuckle Studios - CEO TIME Magazine
Honeysuckle Media is a digital and print publication and platform, focusing on high-concept stories across cannabis, global issues, and culture. Founder Ronit
Ronit Pinto: Capturing The World’s Essence Through Honeysuckle Media - CIO Media
Ronit Pinto is the founder and publisher of Honeysuckle Media, an award-winning media company that explores global perspectives in cannabis and culture. Unique in many ways, Honeysuckle’s innovation and risk-taking have led its small but mighty team to create beautiful and meaningful editorial and visual content, curate amazing events, and cultivate strong partnerships. Having won […]
Honeysuckle’s Ronit Pinto on Beauty, Freedom, Art and Cannabis | Muse by Clios
Ronit Pinto | Photo illustration by Ashley Epping Ronit Pinto is the publisher and founder of Honeysuckle Media, an award-winning, female-led print and digital platform exploring gender and sexuality, racial politics, the environment and pop culture. Ronit began Honeysuckle in Detroit, and is now based in New York. Honeysuckle has always been a platform encouraging
How It Started: Impactful Content with Ronit Pinto, Founder of Honeysuckle
As part of our “How It Started” interview series, we had the pleasure of chatting with Ronit Pinto, founder of Honeysuckle
Cannabis Industry Spotlight: How the Business is Celebrating National CBD Day 2021
National CBD Day takes place on August 8th.
Ronit Pinto Founder of HoneySuckle, Most Successful Women Entrepreneurs of 2021 | IERA Women Leaders
Ronit Pinto Founder of HoneySuckle,has been awarded as 10 Most Successful Women Entrepreneurs of 2021 by IERA Women Leaders
Ronit Pinto, Founder, Honeysuckle Magazine — Thinking Outside The Bud
Ronit Pinto is a filmmaker, founder and publisher of Honeysuckle Magazine. Bringing counterculture subject matter to the mainstream, Honeysuckle strives to normalize taboo subjects and put everything out onthe table through diverse voices and visual impact.

Industry Wired:  Ronit Pinto: Powering the Value of Diverse Voices through Impactful Journalism

Aspioneer: Meet Ronit Pinto, the woman behind the media powerhouse Honeysuckle

Thinking Outside the Bud https://www.thinkingoutsidethebud.com/podcast/015-ronit-pinto

Magnetic Mag: https://www.magneticmag.com/2020/09/weedsday-playlist-honey-pot-magazine-founder-ronit-pinto-5-songs-next-smoke-sesh/

High Times Cuts Off It’s Own Head “Suspends” Publication Of Magazine | Cannabis Law Report
Hightimes Holding Corp., parent of High Times magazine, says that it has suspended publication of the monthly magazine edition due to Covid-19. The web version is up and running and publshing regularly Excuse our French but is the most piss poor excuse for anything we’ve heard yet in 2020 and…

EXTERNAL CONTRIBUTIONS

7 Black-Owned Cannabis Brands to Support This 4/20
Recommendations on Black-owned cannabis brands to enjoy and support

Advisory Board