Today - February 22, 2022 - may be a day of universal portals opening from up high (it’s also Honeysuckle’s founder’s birthday), but it also marks the day that Wiz Khalifa’s cannabis brand, Khalifa Kush, announced its summer Florida launch exclusively with Trulieve. The partnership will extend to other markets in 2022.
The iconic rapper's cannabis brand Khalifa Kush has been rolling out plans for multi-state expansion throughout 2022. Recently Khalifa Kush celebrated its first launch in California’s regulated market, exclusively at Cookies locations for the initial leg of the season. Now the partnership with Trulieve brings the storied Khalifa Kush products together with Florida’s largest and oldest medical cannabis company, a national industry leader that currently operates dispensary locations throughout eight states.
Through the new agreement, Trulieve becomes the exclusive producer, processor and retailer of Khalifa Kush branded products in Florida and other northeast markets, beginning this summer.
"We're excited to partner with the undisputed leader in the Florida market," said Wiz Khalifa. "Trulieve's dedication to working with the community and creating an amazing customer experience perfectly lines up with our brand values, making them a great fit for our first expansion to the East Coast."
Valda Coryat, Chief Marketing Officer of Trulieve, said, "Trulieve is committed to delivering a broad selection of the highest-quality cannabis brands to better serve our patient communities. Khalifa Kush is a respected brand known for top-tier genetics among cannabis connoisseurs. We look forward to becoming the exclusive home of the brand's premium products in Florida and eventually in other markets."
As the leading medical cannabis provider in Florida, the second largest medical cannabis market in the U.S., Trulieve offers the largest selection of THC and CBD products in a variety of delivery methods, including edibles, smokable flower, concentrates, tinctures, topical creams, vaporizers, and more. Trulieve also offers statewide home delivery, convenient online ordering, and in-store pickup.
Honeysuckle has been tracking the GRAMMY® and Golden Globe® Award-nominated artist all month! Beginning with our cover shoot at the famous Voelker Studio in Los Angeles, and updates on all the emerging news from Wiz Khalifa and the Khalifa Kush team, we’ve got the “Wiz-dom” you crave.
Print editions featuring Wiz on the cover and other exciting cannabis content are available starting next week.
For a preview, see some of our q's here:
What are your opinions on Black cannabis entrepreneurs like Al Harrington, Raekwon the Chef, and Jay-Z pushing to invest into Black and brown cannabis businesses to increase the level of representation? Is it something you have considered for yourself?
I’m a huge supporter and love it. It is definitely something I actively work on and think about.
In Raekwon's memoir The Story of Raekwon, he mentioned the importance of honoring the legacies of former and older rappers. Can you describe the legacies that other rappers have created (dead or alive) which continue to inspire you to create and produce? How do you personally reflect and honor the elders of rap?
Some of the pioneers in the space that I look to for inspiration are the Wu-Tang Clan, Bone Thugs, Nas, and of course Snoop Dogg. I think they helped push the thinking back then to where it has grown to today.
Who are some of your biggest inspirations in the cannabis industry?
Snoop, Berner, and B Real.
For more, get your copy today, and read the rest of Honeysuckle's exclusive Q&A with the artist himself. https://shop.honeysucklemag.com/
New Yorkers, come to our NYC launch February 26 at House of X!https://honeysucklemag.com/honeysuckle-events/