Brittany Carbone has been an operator in New York’s cannabis space since 2017 as a brand leader, cultivator, and manufacturer. She leads the all-female team at TONIC, a business she grew from a side hustle operating out of her parent’s kitchen to a vertically-integrated seven-figure business built on the foundation of social and environmental consciousness and a commitment to quality.
How Did Brittany Carbone Start TONIC?
“TONIC was born out of necessity,” Carbone says. “I was looking for a natural way to manage my anxiety and depression. Something that could help me like cannabis had, but would be workday-friendly. My work as a personal trainer and health coach provided me with a pretty deep knowledge on herbal remedies. Adaptogens like ashwagandha were something I used myself and recommended to my clients.
When I learned about CBD, I decided to give what I honestly thought of as "fake weed" a shot. I was shocked at how well it actually worked, but the lightbulb moment didn't happen until I really took the time to understand how CBD and the Endocannabinoid System were actually working to provide these marked results.”
TONIC: CBD And Ashwagandha Root Create An Adaptogenic Powerhouse
Soon she was on the road to TONIC: “I began combining CBD with ashwagandha root because I realized they have similar effects, but take different pathways to get there. The idea was that together they could cover more ground, doubling down on each other’s effects to create a stress-relieving, mood-boosting, adaptogenic powerhouse … and that’s exactly what happened.”
Today, TONIC is a widely recognized and lauded brand, its wellness products constantly topping official “favorite items” lists and gift guides, and winning accolades for everything from its sustainable ethos to its high-achieving team. Carbone is also the co-founder of Tricolla Farms in Berkshire, New York and Bardo Labs in Sayre, Pennsylvania, the cultivator and processor arms that bring TONIC products to market. Additionally, she sits on the Board of Directors for the Cannabis Association of New York (CANY), and leads its Sustainability Committee.
Brittany Carbone's Heart And Soul Weedsday Playlist: For The Cannabis Community
For her Weedsday Playlist, Brittany Carbone decided to keep things sweet, simple, and heartfelt: “This playlist is dedicated to the cannabis community!”
Mac Miller - "Good News"
Talk about a sesh soundtrack from the soul, for the soul — these songs hit me deep in different ways, but something they all share is their ability to make me smile and bring me back to myself no matter what mood I’m in or what I’m going through. So, kick back, grab a sesh and tune into the sounds of my soul.
Saib - "Samui Sunrise"
There has never been a song that feels more like somebody taking exactly what I feel and expressing it better than I ever could. That’s what makes any music resonate, right? Feeling seen, understood, and less alone; like the song was made for you. Honestly, this song hit hardest for me when I was in the midst of a full on emotional breakdown. I cried hysterically listening to it on repeat. But now I listen to it and while it reminds me of that time, it reminds me that I’m still here — when I thought I was at the end of my rope I was able to hold on and keep going.
Boz Scaggs - "Lido Shuffle"
Sometimes you just need a fun song that has movie montage vibes to get you through hard work and/or hard times. Last harvest season at the farm checked both of those boxes and “Lido Shuffle” randomly coming on shuffle ended up being exactly what we needed to shift the vibe and help us power through the pretty heavy stuff we were dealing with. It quickly became the soundtrack to harvest season and still puts a smile on our faces whenever it comes on.
Toots And The Maytals - "Take Me Home, Country Roads"
One of the most iconic cross-genre covers right here. John Denver hit differently once I moved from Long Island to the sticks of upstate New York, but reggae and Jamaican riddim has always held a special place in my heart. It’s the perfect mashup and [I don’t know] what it is, but I get the chills/tingles every time I listen to this song.
Frank Sinatra - "My Way"
Somebody asked me one time what my “entrance song” would be, and without hesitation this is what I came up with. Sinatra has a special place in my heart, coming from an Italian, “Lawn Guyland” family, but the message that Old Blue Eyes spits on this one speaks to me on a deeper level. I definitely didn’t choose the easy way; I have taken a lot of Ls, but I have also learned a lot of lessons, accomplished things I never thought I would and “did it my way.”
What are your favorite Weedsday tracks? Tell us about them - reach out at @honeysucklemagazine on Instagram and @HoneysuckleMag on Twitter!
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Featured image: TONIC founder/CEO Brittany Carbone (C) TONIC