The cannabis industry just got a little more precious.
In an industry where Black representation doesn't always reflect its exponential growth, PRECIOUS Canna Co. is lighting the way. This February, in celebration of Black History Month, the New Jersey-based cannabis brand, founded by serial entrepreneur and advocate Precious Osagie-Erese, is stepping into the spotlight as the first and only Black woman-owned cannabis pre-roll brand in the state. With a sleek, luxury product line now available in over 60 dispensaries, PRECIOUSisn’t just a brand — it’s a movement, a symbol of perseverance, and an undeniable signal that change is coming to an industry long dominated by a homogenous power structure.
Breaking Barriers, Building Legacies
Launching a cannabis company in New Jersey is no small feat. But when Precious Osagie-Erese entered the space, she did so with a distinct vision: to carve out space for Black women in an industry still grappling with racial inequities. According to recent data, despite cannabis legalization sweeping across the country, Black ownership in the industry remains disturbingly low, with less than 2% of cannabis businesses being owned by Black entrepreneurs. The disparities in access to capital, licenses, and business opportunities have made it a nearly impossible playing field for many people of color.
Yet, Osagie-Erese is determined to change that narrative.
"As a Black woman in cannabis, my mission is bigger than just building a brand. It’s about creating a legacy, reclaiming our space in an industry that has historically criminalized our communities, and paving the way for more Black women to step into ownership," she says.
For Osagie-Erese, representation isn't just an abstract concept — it’s a lifeline. She understands that when young people of color see themselves reflected in the success stories of industries that were once closed to them, they see the possibility of breaking through those barriers. PRECIOUS Canna Co. is proof of what can happen when opportunity meets tenacity.
A Premium Product with Purpose
At the heart of PRECIOUS Canna Co. is its line of luxury pre-rolls. Crafted for the discerning cannabis connoisseur, the brand offers a selection of premium 2-gram, 3-pack pre-rolls with names that evoke an elevated experience: PEAK, PRIME, and PLUTO. These carefully curated blends promise more than just a high — they offer a sensory journey designed for balance, relaxation, and that rare feeling of true elevation.
Each pre-roll is housed in eye-catching packaging that screams "luxury," but the message behind the product is equally compelling: PRECIOUS Canna Co. is about more than just cultivating quality cannabis. It's about cultivating change.
"Representation matters. Seeing someone who looks like you succeed in this space proves that it’s possible. I want PRECIOUS to be a catalyst for that change," Osagie-Erese explains.
From Grassroots to Growth
What started as a single idea — to create a cannabis brand that reflected both her values and her vision — has rapidly expanded into a multi-dispensary presence across New Jersey. And Osagie-Erese isn’t stopping there. Her advocacy extends beyond product offerings to systemic reform in the cannabis sector. From lobbying for policy changes to securing funding for underrepresented entrepreneurs, she is constantly pushing for the industry to be more inclusive, equitable, and supportive of Black-owned businesses.
Osagie-Erese’s commitment to DEI (Diversity, Equity, and Inclusion) is more than just words; it’s woven into the very fabric of PRECIOUS Canna Co. From mentoring the next generation of Black entrepreneurs to her role as Senior DEI Advisor for the National Cannabis Roundtable, Osagie-Erese’s reach extends far beyond her own company, as she works tirelessly to ensure that Black businesses aren’t just surviving, but thriving.
Inspiring the Next Wave of Entrepreneurs
PRECIOUS Canna Co.'s success isn’t just about making waves in the cannabis industry — it’s about inspiring others to follow suit. As Osagie-Erese continues to break new ground, she is leading the charge for more Black women to seize the reins of cannabis entrepreneurship. With every dispensary, every pre-roll, and every conversation, she’s reminding us that the cannabis space is big enough for all voices, especially those who have been historically excluded.
"I want to see more Black women enter this space. My success isn’t just for me — it’s for all of us. When we win, we win together," says Osagie-Erese.
Her vision is clear: a cannabis industry that is truly representative of the communities it serves. With every step forward, PRECIOUS Canna Co. is proving that Black ownership is not just a possibility in cannabis — it’s a necessity.
Looking Ahead
As New Jersey's cannabis market continues to mature, the rise of brands like PRECIOUS Canna Co. is not just a triumph for Osagie-Erese, but for the industry as a whole. It’s a sign of progress, of potential, and of a future where Black entrepreneurs can claim their rightful place at the table.
In a world where Black History Month is often seen as a time of reflection, PRECIOUS is ensuring that the history being written now is one of triumph, empowerment, and bold new beginnings.
For more information on PRECIOUS Canna Co. and to experience the luxury of their pre-rolls for yourself, visit www.preciouscannaco.com. And make sure to follow the brand on Instagram for all the latest news and updates.
About Precious Osagie-Erese
Precious Osagie-Erese is a trailblazing entrepreneur, advocate for diversity and inclusion, and founder of PRECIOUS Canna Co., New Jersey's first Black woman-owned cannabis pre-roll brand. With a background in communications and strategic marketing, she has built a reputation for creating and scaling cannabis companies that elevate underrepresented voices in the industry. Recognized as one of NJ Cannabis Insider’s "23 to Watch" and named a leader by NJBiz, Osagie-Erese continues to break new ground in the cannabis space, one pre-roll at a time.