Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF), a leading cannabis company, has made a splash in the sports world by partnering with the Carvana PPA Tour and Major League Pickleball (MLP) to sponsor top pickleball events in Arizona, Florida, and Georgia. This marks Trulieve as the first cannabis operator to team up with these major pickleball organizations.
(c) Trulieve
The Carvana PPA Tour, the largest pickleball tour globally, draws impressive crowds with its 25 tour stops across the U.S. and has seen a significant increase in both players and spectators. In 2023, the tour captivated over 275,000 live attendees and 20 million viewers on broadcast. Meanwhile, Major League Pickleball, known for its team-based, coed format, will feature nearly 100 players across 22 celebrity-owned teams and is set to host 11 events in 10 states this year.
Trulieve's involvement as a sponsor is set to energize the pickleball community. The company will support 12 events, beginning with the CIBC Atlanta Slam in September and continuing into 2025. This collaboration will showcase the best pickleball players, including the top 75 men and women from the PPA Tour and MLP’s 22 teams.
“We’re thrilled to partner with the PPA Tour and Major League Pickleball,” said Trulieve CEO Kim Rivers. “This partnership allows us to connect with pickleball enthusiasts, educate them about the benefits of cannabis, and support the athletes of America’s fastest-growing sport.”
Watch Honeysuckle's interview with Trulieve CEO Kim Rivers
Pickleball continues to rise in popularity, with the 2024 Sports & Fitness Industry Association reporting approximately 13.6 million players in the U.S. This partnership positions Trulieve to engage with a broad audience, enhance cannabis education, and foster community through the excitement of pickleball.
For more details on upcoming events, tickets, and live streams, visit ppatour.com and majorleaguepickleball.net. To explore Trulieve’s cannabis products and learn more about their mission, go to Trulieve.com.
About Carvana PPA Tour
Launched in 2019, the Carvana PPA Tour features top pickleball players and offers a fun, festive atmosphere with pro player meet-and-greets, clinics, and more. For more information, visit ppatour.com.
About Major League Pickleball
Founded in 2021 and rebranded in December 2022 as MLP by Margaritaville, Major League Pickleball is a leading team-based league with exciting live events. Learn more at majorleaguepickleball.net.
About Trulieve
Trulieve is a prominent cannabis company operating in multiple states, providing high-quality products and exceptional customer experiences. Discover more at Trulieve.com.
