As New York’s legal cannabis market grows more competitive, dispensaries are increasingly looking beyond product shelves to create memorable customer experiences. This summer, The Daily Green and RYTHM are embracing that trend with a large-scale retail activation that combines prizes, entertainment, and a beach getaway worth more than $4,200.
The Daily Green, the Times Square dispensary known for blending cannabis, media, and New York culture, has partnered with premium cannabis brand RYTHM to launch the "Summer of RYTHM" sweepstakes, a two-month promotion designed to reward shoppers while transforming the retail experience.
Beginning June 1 and running through July 31, customers who spend $75 or more at The Daily Green will receive an official Summer of RYTHM scratch-off card. Every card is a winner, offering rewards that include discounts on future purchases, 30 percent off RYTHM eighths, or a RYTHM Remix pre-roll for just one cent.
One lucky customer will walk away with the campaign’s grand prize: a weekend getaway to Montauk valued at more than $4,200.
While sweepstakes and scratch-off promotions have long been staples of traditional retail, they remain relatively uncommon in cannabis. The campaign represents a growing movement among dispensaries to create interactive experiences that encourage repeat visits and deepen customer engagement.
“Summer is the season where NYC comes alive, and that's exactly the energy we wanted to bring with RYTHM this year,” said Chris Thompson, Director of Retail Operations and Marketing at The Daily Green. “Whether you're a New Yorker chasing the last train to the beach or a traveler making Times Square your first stop, we want every visit this summer to feel unique and the highlight of someone’s day.”
The promotion extends well beyond the scratch-off cards. Throughout the summer, The Daily Green will transform its retail space with beach-inspired décor designed to bring a taste of the Hamptons to the heart of Manhattan. Customers can also expect live DJ performances and seasonal activations intended to create an energetic atmosphere inside the store.
The partnership offers another high-profile retail moment for RYTHM, one of the most recognized premium cannabis brands in the United States. By combining product incentives with entertainment and travel-inspired rewards, the brand is tapping into the broader lifestyle culture that increasingly surrounds legal cannabis.
For New York dispensaries, campaigns like Summer of RYTHM highlight how the industry is maturing. As more stores compete for customer loyalty, operators are experimenting with retail strategies that mirror those found in fashion, hospitality, and entertainment. The result is a shift away from purely transactional shopping and toward destination-style experiences that encourage consumers to return.
For customers, meanwhile, a routine dispensary visit could end with anything from a discounted purchase to a beach vacation in Montauk.
The Summer of RYTHM sweepstakes runs through July 31, 2026, exclusively at The Daily Green in Times Square.
To learn more about the Summer of RYTHM sweepstakes terms and conditions, visit: https://thedailygreennyc.com/summer-rythm-rules/
