B-Real, the iconic frontman of Cypress Hill, recently celebrated the launch of his new "Lithium" strain at an exclusive Smokeout event in Los Angeles, with music, delicious food, and, of course, premium cannabis. The Indica-dominant Lithium strain is a unique blend of gassy and sweet flavors.
Tyson2.0 the cannabis brand led by boxing icon Mike Tyson teamed up with LYT Holdings, expanding its presence in California's booming market. The exclusive partnership centralizes production and distribution, launching a new line of innovative products, including pre-rolls, vapes, and gummies.
Carma HoldCo has made a strategic investment in Mr. Charlie's Told Me So, a plant-based quick-service restaurant. This partnership aims to expand the brand’s footprint in the booming plant-based food market, providing franchise opportunities while promoting sustainability and community impact.
Gillie Da King, co-host of the popular podcast Million Dollaz Worth of Game, is launching his own cannabis brand, Gillie Grows, in collaboration with Insa. The exclusive line features three unique strains, reflecting Gillie’s vibrant personality and commitment to quality.
Bun B, legendary rapper and entrepreneur, discusses his journey from UGK to his latest project, *TrillStatik 3*, with Statik Selektah. In this exclusive interview, Bun B reflects on his hip hop legacy, the impact of his Houston roots, and his new ventures including Trill Burgers.
Discover why OG Louie XIII is a cannabis industry icon. With over two decades of experience, his premium pre-rolls and celebrity endorsements from Snoop Dogg and more highlight his commitment to quality. Learn about his innovative plans, including drone delivery and exclusive products.
Explore Majical Ice TeaZ, the new THC-infused iced teas from HighBridge Premium and Belushi’s Farm. With unique flavors like Earl of Blues and Raspberry Calmer, these premium, non-alcoholic beverages offer a refreshing twist. Discover more about this innovative cannabis collaboration!
Wiz Khalifa's Khalifa Kush is expanding to Germany! Partnering with Berlin's Sanity Group, Khalifa Kush will enter the German medical cannabis market with its top strains, including Khalifa Mints. Discover how Wiz's iconic brand is growing internationally.
Malibu's very own Shwayze is out with two new singles and music video "Smoke Too Soon," with Wiz Khalifa and "West Coast," with Polynesian reggae heavyweights Common Kings and Trinidad & Tobago's premier artist Kes.
Method Man's TICAL cannabis brand has been winning over consumers and industry experts alike. Now the luxury TICAL Box storage sets are going viral, gifts from a hip hop legend.
Multimedia artist Ricky Heeraman has work exhibited at some of the world's most iconic restaurants and venues. He shares his journey from childhood graffiti to new horizons of pop culture-inspired visual craft.
Emmy-winning media icon Montel Williams, host of the leading cannabis podcast Let's Be Blunt With Montel, shares his classic connoisseur's Weedsday Playlist. Hits by Tupac, Sade, Luther Vandross and more are featured.
Los Angeles-based cannabis company Traditional celebrated the grand opening of its newest dispensary near LAX airport. Rappers Berner and Moneybagg Yo turned up alongside amazing brands for the event.
Award-winning entertainer and Hall of Famer Big Boy celebrated 30 years in radio at LA Function in Los Angeles. From OOKA giveaways to surprise performances, the day was a tribute to an iconic media personality.
Model, marketing visionary, and entrepreneur: Queen P. has become one of the nation's most influential brand strategists from fashion to cannabis. In her journey from Fashion Nova to brands like Sluggers, she tells a powerful tale of survival and resilience.
