Superfly Soars on the Upper West Side: A Dispensary Where Culture, Community, and Creativity Thrive

New York, NY – There’s a new vibe on the Upper West Side, and it’s lit. On May 21st, Superfly Dispensary officially launched its flagship storefront at 57 West 86th Street, introducing a fresh, community-forward cannabis experience to the neighborhood it proudly calls home.

But Superfly is far more than just a dispensary—it’s a homegrown hub of creativity, culture, and connection, crafted by a team with deep roots in the UWS. Before they were entrepreneurs, Superfly’s founders worked side-by-side in a beloved local restaurant, learning the art of hospitality from the ground up. Now, they return to these same streets not as servers, but as leaders in a new kind of movement—one where wellness, plant-based lifestyle, and neighborhood loyalty intersect.

“We built Superfly as a tribute to the true essence of this plant—not just the product, but the people and energy around it,” said Dragan Ristovski, co-founder. “This space is about inclusion, about making everyone feel at home—whether you're looking to elevate your lifestyle or just share a vibe.”

The Superfly Experience: Retail, Reimagined

Step inside Superfly and you’ll find more than premium products. Sure, the dispensary offers a curated selection of New York’s top licensed flower, pre-rolls, edibles, and wellness items—but the magic lies in the atmosphere. Designed as an open, engaging, and judgment-free zone, Superfly invites you to slow down, explore, and connect.

And if you’re looking for something beyond the typical retail experience, Superfly delivers. The shop will host monthly events, free and open to the public, that include game nights, educational workshops, live music, artist showcases, and cannabis equity panels.

“This isn’t just a place to shop,” said Dino Krezovijk, General Manager. “It’s a space where music, wellness, and local culture come together—even for people who don’t consume. We want everyone to feel seen and supported here.”

The Grand Opening: A Celebration of UWS Spirit

After a quiet soft opening on May 10th to connect with the community, Superfly went big with its Grand Opening celebration on Wednesday, May 21st at 4:20 PM. The event featured live music, appearances by industry leaders, catering from local favorites, exclusive Superfly merchandise, and epic giveaways—including a day pass to AIRE Spa and an electric scooter. It was the kind of launch that perfectly captured Superfly’s ethos: laid-back but intentional, stylish yet grounded, and always centered around shared experience.

A Local Legacy in the Making

As one of the few licensed dispensaries on the Upper West Side, Superfly isn’t just joining the neighborhood—it’s helping shape its future. With a focus on local hiring, collaborations with neighborhood businesses, and an unwavering dedication to inclusivity and accessibility, the team is determined to give back to the place that raised them.

“Superfly is about coming full circle,” Ristovski shared. “We’ve lived here, worked here, grown here. Now it’s time to give something meaningful back.”

About Superfly

Superfly is a licensed adult-use dispensary (License OCM-CAURD-25-000270), blending high-quality plant products with hospitality, education, and creativity. Built by a team of Upper West Siders, it’s a destination where elevated lifestyle meets authentic connection. For more, visit www.hellosuperfly.com or follow @superfly.ny on Instagram.