Select Better Challenge Brings Briq 2 Experience to New York City

Select Challenges New York to Experience Briq 2 at the Select Better Challenge

Select is inviting New Yorkers to put its latest innovation to the test with the launch of the Select Better Challenge, an immersive two-night experience taking place June 23 and 24 at Lavan Midtown in Manhattan.

Designed to bring consumers, budtenders, and industry professionals together, the Select Better Challenge centers around the brand's newest device, Briq 2, giving attendees the opportunity to experience a head-to-head product challenge in a lively and engaging environment.

Guests are invited to step into an exclusive evening with Select featuring live DJs, curated bites, premium giveaways, surprise activations, and the chance to see firsthand what sets Briq 2 apart.

Guests can enjoy a live art installation, watch World Cup matches streamed throughout the venue, and take part in interactive activations that blend culture, creativity, and entertainment into a memorable two-night experience.

Each evening will begin with a dedicated Industry VIP Hour from 6:00 PM to 7:00 PM each day, creating an opportunity for retail professionals, industry leaders, and invited guests to connect before the broader event opens up to the public.

As one of the most recognized brands in cannabis, Select continues to invest in experiences that bring consumers closer to the products they enjoy while fostering meaningful connections across New York's rapidly evolving market. The Select Better Challenge reflects that commitment through a unique blend of product discovery, entertainment, and community engagement.