Legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s newly launched cannabis company Tyson 2.0 is making it easier than ever for fans to experience their favorite strains. Today Tyson 2.0 announced new concentrate delivery devices and specialty products developed in partnership with the industry’s premier cannabis brands.
Mike Tyson on Tyson 2.0's Cannabis Partnerships
“We are thrilled to partner with Futurola, Stündenglass, G Pen, CLICK and El Blunto to bring the newest and most innovative cannabis products and devices to market,” said Mike Tyson, who is Chief Brand Officer for Tyson 2.0 and its co-founder. “Tyson 2.0’s latest collabs combine our signature and most popular strains with our partners’ premium technology, catering to a broad set of individuals and meeting the cannabis consumption methods they seek.”
Who Is Mike Tyson?
Considered to be one of the greatest heavyweight boxers of all time, Mike Tyson is known as "The Baddest Man on the Planet." He was the first heavyweight boxer to hold the WBA, WBC and IBF titles simultaneously, as well as the only boxer in his weight class to unify them in succession. Ranked first on ESPN's list of "The Hardest Hitters in Heavyweight History," Tyson has been inducted into both the International Boxing Hall of Fame and the World Boxing Hall of Fame.
In addition to his athletic renown, Tyson has become a recognizable figure in popular culture. He has appeared as himself on numerous TV shows and in films, most notably in the Scary Movie series and in 2009's The Hangover to demand the return of a stolen tiger. Most recently he voiced an animated version of himself in the Adult Swim series Mike Tyson Mysteries, a comedy in the style of Scooby-Doo. He also hosts the podcast Hotboxin' with Mike Tyson.
After years of struggling with substance abuse, Tyson finally found a path to healing with cannabis. He noted that treating himself with cannabis had a calming effect and inspired him to be more proactive in taking care of his health. When he realized that the plant could have benefits for others too, Tyson resolved to help as much as he could. He started selling cannabis products through his label Tyson Holistic in 2016.
What Is Tyson 2.0? Inside Mike Tyson's Newest Cannabis Brand
Mike Tyson launched Tyson 2.0 in late 2021 as a premier cannabis brand. The company’s mission is to produce innovative, high-quality cannabis products known for purity, precision, and wide accessibility. Providing consumers an outstanding selection of products, Tyson 2.0 is an extraordinary balance of premium and affordable, full-spectrum cannabis flower, concentrates and consumables available at retailers nationwide.
As Tyson has claimed, "Flower is my go-to," and that's clear with the strain offerings of Tyson 2.0. The brand's signature flower includes diverse options from mild to high potency, with classic choices including Billy White, Clementine and Maui Wowie sativas; OG Kush and Haymaker hybrids; and Rocky Mountain Toad, Purple Punch and Blue Snow indicas. The legend's favorite strain is Rocky Mountain Toad (which Tyson refers to as "The Toad"), and it finds its way into all the new products that Tyson 2.0 is releasing through its cannabis brand partnerships.
Tyson 2.0 and Futurola: The Future of Rolling Cannabis
Tyson 2.0 has joined forces with Futurola, an Amsterdam-based global brand founded in 1996, to launch an exclusive line of world-class rolling and smoking accessories. FUTUROLA x Tyson 2.0 Blunt Cones are the latest innovation in pre-roll mastery, featuring Futurola’s exclusive blend of tobacco-free, cruelty-free and vegan blunt paper and terpenes from Mike’s favorite strain, the Toad. Each King Size Cone is rolled with care by skilled artisans, following the most stringent quality-control standards to ensure consistency in the finished result and are individually packaged in shatter-resistant glass tubes.
"Futurola is the future of rolling, and this exclusive collaboration between two legends in their industries, FUTUROLA x Tyson 2.0 offers the latest and greatest in the blunt game,” shared Futurola owners Patrik Eriksson and Toby Skard. “We are all about innovation and our goal is to make a great experience, accessible for everyone."
What is Futurola?
Since 1996, Futurola has been Amsterdam’s leading brand of rolling papers and smoking equipment. Founded by brother and sister Evert and Yvonne Brandenburg, Futurola’s roots date back to 1984 when the siblings opened the popular coffee shop, “Future” near Central Station. The Brandenburgs expanded their family business with the launch of Future Bags in 1989, a wholesale storage bag company, made from sustainable materials, designed specifically to meet the unique needs of the coffee shop industry. The duo continued to set the standard for excellence by developing their signature line of high-quality rolling papers and roll-your-own equipment, spawning the renowned Futurola brand in 1996. Now widely recognized as Europe’s top brand of hand-crafted rolling papers, rolling machines, and superior smoke accessories, Futurola is expanding its operation by bringing their signature line of products to the U.S.
Tyson 2.0 Goes High Tech with Stündenglass and G Pen
Tyson 2.0, alongside Stündenglass, maker of the world's first 360-degree gravity-powered infuser developed the Tyson 2.0 x Stündenglass Gravity Hookah, a contactless smoke delivery system featuring a patented design and packaged in a transportable, craft storage box. Tyson 2.0 also announced a collaboration with G Pen, a subsidiary of the leading cannabis technology company Grenco Science Inc. and will bring to market the Tyson 2.0 x G Pen Dash, an innovative personal vaporizer, tailored to connoisseurs and new consumers alike. The Dash features a glass-glazed stainless steel heating chamber combined with a clean air source and integrated air path for unsurpassed flavor and vapor production from fan-favored Tyson strains.
“Mike Tyson is a legend, an icon and our visions for the future run parallel with each other - to produce innovative, high-quality products known for precision and exceptional experiences. It is a true honor to be working with Mike and the Tyson 2.0 team,” said Chris Folkerts, CEO of Stündenglass.
What is Stündenglass?
Forward thinking functionality, precision craftsmanship and a transformative design aesthetic establish Stündenglass as the defining gravity infuser. Featuring a patented 360-degree system, the first-of-its-kind gravity infuser is revolutionizing consumption through design and science - leading the industry forward with an immersive experience. Stündenglass provides the most powerful and efficient filtration experience without a battery or motor, using simply pure fluid physics.
Behind the Cannabis G Pen: What is Grenco Science?
The G Pen, from Grenco Science, was the first vaporizer of its kind to market a tank system specifically designed for essential fluids and personal aromatherapy regimens. It has become the leading cannabis device in the industry, a household name known for its portable features and ease of use.
Grenco Science, first launched in 2012, now celebrates 10 years as a leader in engineering advanced cannabis vaporizers, setting new standards in aesthetics, portability, functionality, and user experience. Through proprietary research and development, as well as collaborations with influencers in music, art, and fashion, Grenco Science is transforming the cannabis experience and leading the movement to bring cannabis traditions to the 21st century.
Exclusive Cannabis Products from Tyson 2.0, CLICK and El Blunto
Additionally, Tyson 2.0 has partnered with CLICK™, a Southern California-based consumer lifestyle sublingual cannabis company and El Blunto, California’s top blunt producer to launch two exclusive products - Toad’s Breath by CLICK and Runtz by El Blunto. Toad’s Breath cannabis mouth spray harnesses the cerebral euphoria and full-body relaxation effects of Tyson 2.0’s signature Toad strain. Utilizing CLICK's fast-acting nano-emulsion formula and discrete on-the-go bottle, the Toad's Breath packs a big punch. El Blunto is the world’s first cannabis cigar and contains 1.75g of top shelf cannabis flower, hand rolled in a tobacco-free all-natural hemp wrap that’s uniquely cured for 72-hours, finished with a custom glass filter tip and encased in a resealable glass tube.
What is Click?
Founded in California, CLICK™ is an innovative leader in cannabis sublingual offerings. Its products are specifically designed to complement its customers' lifestyle with their fast-acting features, great taste and ability to fit in the palm of your hand. When sprayed under the tongue, CLICK™ products deliver approximately 2.5mg of cannabis with each pump. Consumers will feel the effects of any of the four formulations GO, RESTORE, CHILL, and DREAM in as little as six to eight minutes. As small as a tube of chapstick, CLICK™ is discreet and designed to join you wherever life leads.
What is El Blunto?
El Blunto, a subsidiary of Albert Einstone's, is a California-based cannabis brand that offers "The World's Finest Cannabis Experience." Born from a passion for craftsmanship and quality, El Blunto is an evolution of historic cigar-making tradition. Borrowing age-old techniques from master cigar-rollers, we create products of the highest caliber with the highest level of finishing. Product design and development is approached like a true science, ensuring customers get the same, phenomenal experience every single time. The El Blunto line up includes El Blunto (cannabis cigar), El Bluntito (mini-blunts), El Jointo and El Jointito (joints and mini-joints), as well as pouches of full-flower and Roll Your Own Blunt Kits. El Blunto products are available in 400+ dispensaries across California and Arizona.
What's Next for Mike Tyson and Tyson 2.0? Cannabis and Culture Intersect
Since announcing the launch of Tyson 2.0, Mike Tyson and his team, which includes co-founder Chad Bronstein and CEO Adam Wilks, have been hard at work laying the foundation for the brand to emerge as a strong champion in the industry much like its namesake. Bronstein and Wilks, who serve as Chair and Vice Chair of Tyson 2.0's Board of Directors, have also established a roster of board members that brings the best of the business to Mike Tyson's venture. These include Nicole Cosby, Chief Data and Compliance Officer of Fyllo Group; Sammy Dorf, co-founder, president and Chief Growth Officer of Verano Holdings; and Andrew DeFrancesco, chairman and CEO of SOL Global Investments.
Mike Tyson has also brought John Shahidi to Tyson 2.0's board, indicating that the brand will be a welcome meeting of cannabis and mainstream culture. Shahidi is president of Happy Dad Hard Seltzer, but is also executive producer and president of Full Send by Nelk Boys, a merchandise line from one of Canada's most popular YouTube channels. Tyson got to know Shahidi through the latter's role as co-founder of Shot Studios, a YouTube network for A-list talent that includes Tyson himself and figures such as Floyd Mayweather, Jake Paul and Lele Pons.
Bronstein stated to Benzinga that "Tyson 2.0 aims to break the mold for how celebrity and cannabis intersect, and in order to achieve this goal, it is critical to have the guidance of business leaders who have built successful brands both inside and outside of the sector."
We can't wait to see what this heavyweight brand will do next!