From Alien Labs to Revert, the city’s first Hall of Flowers brings craft, creativity, and connection to the East Coast.
New York City, Oct 8–9 — The city that never slows down is about to host an event that defines speed, style, and substance. Hall of Flowers lands in Manhattan for its first-ever New York edition, turning Pier 36 into a living marketplace of culture and innovation. For two days, legacy brands, retailers, creatives, and media converge in a celebration that feels less like a trade show — and more like a movement.
West Coast Legends, East Coast Vibe
Some of California’s most iconic names are leading the charge eastward. Alien Labs and Connected bring their exotic pedigree and design-forward genetics to the city that knows a thing or two about exclusivity. Their arrival signals something bigger than expansion — it’s a cultural exchange.
Sluggers, in partnership with HPI Canna, continues to redefine what it means to be a heavy hitter. Their flavor-first, culture-driven ethos aligns perfectly with New York’s taste for authenticity. Add to that Rove’s refined approach to oil and hardware, and Big Chief’s unmistakable aesthetic that merges street heritage with mainstream reach, and the show floor becomes a study in balance — innovation meets identity.
New York Originals Rise
While the West Coast arrives with history, the East Coast brings energy. Revert NYC embodies the pulse of the five boroughs — bodega grit meets boutique craftsmanship. It’s not just a brand; it’s an attitude, reflecting New York’s refusal to compromise on authenticity.
The Mechanics Farm, known for its small-batch, terpene-driven flower, continues to set a high bar for regional cultivation. Their work with breeders and artists mirrors the collaborative fabric of the city itself — where precision meets passion.
Meanwhile, Florist Farms represents the local heart of New York’s agricultural movement. Based upstate, the brand connects sustainability and craft, showing how conscious cultivation can coexist with high design.
Other hometown heroes like Illicit, Jetty Extracts, and Wana bring their expertise in extraction, formulation, and innovation — each adding a layer to the conversation around what “craft” means in 2025.
And then there’s Heisman — the athlete-led lifestyle brand co-founded by Ricky Williams. Built on the philosophy of performance and mindfulness, Heisman’s presence underscores how far the industry has evolved: from underground movement to wellness mainstream, still rooted in purpose.
The Power of the Collective
Hall of Flowers has long been where the industry’s future takes shape — a convergence of legacy cultivators, entrepreneurs, distributors, and storytellers. But this year in New York, it carries a different kind of gravity.
It’s the first time the cultural core of cannabis — fashion, art, sport, and storytelling — has collided so directly with its commercial machinery on the East Coast. Retailers from across the region are coming to scout brands ready to stand on shelves that feel more like galleries than dispensaries.
Brands like Alien Labs, Connected, Sluggers, Rove, Highsman, Revert, Florist Farms, Big Chief, and The Mechanics Farm each bring distinct voices to that conversation — proving that the industry’s strength lies not in uniformity, but in shared momentum.
As one exhibitor put it: “It’s not about who did it first — it’s about who does it right.”
Afterhours: The Culture in Motion
When the convention lights go down, the real energy begins. On October 8, Honeysuckle takes over the Lower East Side for its official Hall of Flowers Afterhours — a fusion of art, sound, and movement that reflects the creative soul of the city.
The night features live graffiti by Roach, DJ sets by Statik Selektah and Catoulette, and custom creations by Polly Cakes, whose edible art has become a Honeysuckle signature. It’s also the debut of Honeysuckle’s Sneaker Edition — a die-cut, collectible magazine shaped like an iconic sneaker, merging sneaker culture, plant innovation, and storytelling.
With Dave Polley of Preferred Gardens on the cover, the issue represents what Honeysuckle has always championed: authenticity, collaboration, and the cultural intersections that keep this industry alive.
A City Setting the Pace
New York doesn’t imitate — it sets tempo. That’s why this year’s Hall of Flowers feels different. It’s not about catching up to California; it’s about evolving the blueprint.
The brands showing up here understand that storytelling, craft, and community are now as crucial as product quality. They’re connecting to consumers who value culture as currency, and who see cannabis not as a product, but as part of their identity.
From the booth floor to the afterparty walls, this is where the future of the industry is being written — not in boardrooms, but in real time, by the people shaping it
As Hall of Flowers NYC wraps its first chapter, one thing is clear: the East Coast era has officially begun. From California innovators to New York originals, this year’s exhibitors aren’t just building businesses — they’re building bridges.
Because if the West Coast created the culture, New York gave it a heartbeat.
