This is what happens when two of our favorite brands in cannabis collide.

On Thursday, August 31st, Presidential RX and ROVE threw an epic launch party for their new strains inside Presidential’s classic Moon Rocks prerolls. Taking place at the Presidential Suite inside Esco’s Pizza on La Brea in Los Angeles, the exclusive event drew in cannabis-lovers from all walks of life, truly bridging the gap between cannabis, food, music and camaraderie.

What Happened At The Presidential RX x ROVE Strain Release Party In Los Angeles?

Immediately upon arriving, you were welcomed with the undeniable aroma of New York-inspired pizza. As previously reported, Esco’s Pizza was able to launch thanks to funding from Presidential, a full circle moment as they partner up and turn their pizza shop into a speakeasy lounge.

Once finally inside, guests were welcomed with an open bar, sounds by DJ D-Lion, a ROVE dab bar, goodie bags, a photo booth, and even someone passing out the exciting new strains on a huge pizza tray platter. For this collab, Presidential infused the high-quality flower with Rove’s terpenes and THC distillate, which is then coated in the best kief you can find. The result? 1 gram hemp cones producing the most potent, slow burn.

Native to Hawaii, the Sativa strain is called Waui, which contains notes of sweet pineapple and activates euphoric, stress-relieving qualities. The Indica strain is called Skywalker, offering a blueberry, tropical and earthy flavor that elicits cerebral, euphoric, and uplifting qualities. For those who love smoking joints and papers, this is for you.

The ROVE team at the Esco's Pizza launch (C) ROVE

What Is ROVE Saying About Collaborating With Presidential RX?

Daryl Rodriguez, ROVE’s Marketing Events Manager, states, "Presidential is a long time friend of ROVE's. When they presented the idea to do a collab with us, we knew our award winning Skywalker and Waui concentrates would be a hit. What's great about this partnership is that it's helped open doors for the both of us and has given budtenders and customers a unique and high quality experience. The event last night was a testament to our partnership and we look forward to doing many more!"

ROVE, a woman-led and family-owned company, prides themselves in providing customers with the highest quality products, using 100% organically grown cannabis. From cultivation to cartridge, ROVE does everything in-house, with the goal of giving consumers top quality, great tasting, transparent products. They also recently launched their new Diamond Vaporizers, which features live resin diamonds inside a full spectrum, ready-to-use vape. These vapes have been a huge hit in the market, offering the highest potency and multiple voltage options.

Everett Smith, owner and CEO of Presidential RX(C) Vinny Nolan @mpvinny300

What Is Presidential CEO Everett Smith Saying About Collaborating With ROVE?

Former pro basketball player Everett Smith, owner and CEO of Presidential, states, “We’re really excited about what Presidential and ROVE have achieved together. Our shared goal is all about giving consumers meticulously crafted, high-quality products. This collaboration is essential for Presidential to keep building on the strength of our offerings as we expand into new markets.”

With it being a Thursday night, the turnout was incredible. The line for the dab bar was never-ending, cocktails were enjoyed, and joints were sparked. There was even a churro man present, who filled your churro up with your choice of jelly filling on the spot!

For more about Presidential and Moon Rocks, visit For more about ROVE, visit


Shirley Ju is a journalist, media host, and seasoned music industry professional. She is the founder of Shirley's Temple, a podcast series with a focus on mental health, where her guests include Trippie Redd, Chanel West Coast, Ricky Williams, Blac Chyna, and more. Shirley's work has been featured in publications such as Variety, Complex, Nylon, Flaunt, and REVOLT; she can also be seen doing exclusive interviews for leading urban news source VLADTV, featuring a platform with 5 million subscribers. Find out more about Shirley at @shirju on Instagram and Twitter, and on LinkedIn.

Find Out More On Social

















Everett Smith


Mattio Communications

Shirley Ju


Featured image: Presidential RX x ROVE Moon Rocks Prerolls with Waui strain, courtesy of Mattio Communications