Flower by Edie Parker, a leading female-founded lifestyle brand merging the worlds of fashion and flower, has officially launched its THC cannabis products in the New York adult-use marketplace! In partnership with the state-licensed processor Veterans Holdings, Flower by Edie Parker has released three beloved products to the public. On Wednesday, February 7th, this collection debuted at select licensed retailers, including Verdi in Chelsea, The Travel Agency Union Square, Gotham in the Lower East Side, and FlynnStoned in Syracuse. 

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Models demonstrate the Flower by Edie Parker Petal Puffer vapes (C) Flower by Edie Parker

What Is Flower By Edie Parker?

Founded by fashion designer Brett Heyman, luxury accessories brand Edie Parker and its sister cannabis line Flower by Edie Parker have been at the forefront of bringing mainstream and plant-based culture together for the last several years. Heyman and her team are dedicated to destigmatizing and normalizing the plant through eye-catching, forward-facing lifestyle products. (We’ve always been big fans of their fruit-inspired pipes, among other things.) The brand also directs its energy toward social justice initiatives, working with nonprofit organizations to address the harms of the War on Drugs on women and children from marginalized communities. Under the banner of The Edie Parker Foundation, nonprofits such as Women's Prison Association, The Bail Project, Last Prisoner Project, Feeding America, City Meals on Wheels, and many more have benefitted. 

In Flower by Edie Parker’s new partnership with Veterans Holdings, a 100 percent veteran-owned and operated company responsible for launching numerous respected brands in the New York market, the lifestyle footprint expands from accessories to a complete embrace of the plant. The products available in the latest collection come in three “mood states”: Flower Pot eighth-ounce jars, Best Buds .5 gram twin-pack prerolls, and Petal Puffer .5 gram all-in-one vapes. 

The Flower by Edie Parker products now available in New York. Left to right: Best Buds prerolls, Flower Pot eighth jars, and Petal Puffer vapes (C) Flower by Edie Parker

What Is Flower By Edie Parker Founder Brett Heyman Saying About Partnering With Veterans Holdings?

“After a year of exceptional expansion, we are excited to continue to build upon our momentum and enter the New York cannabis market,” said founder and Creative Director Brett Heyman. “Veterans Holdings is dedicated to providing impeccable products and customer service, making them natural partners for our brand. With such a strong team behind us, Flower by Edie Parker is thrilled to be available for smokers with style in our home state.”

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What's Next? Flower By Edie Parker's 2024 Expansion

Establishing Flower by Edie Parker’s cannabis presence in New York is just one more move in an already-expansive year for the brand. Recently, the team announced plans to launch in Pennsylvania with TILT Holdings and in Missouri with Curio Wellness. Soon, Flower by Edie Parker will be available in eight states: Illinois, Maryland, Massachusetts, Missouri, New Jersey, New York, Ohio, and Pennsylvania. Nationwide, audiences can continue to find Edie Parker’s signature smoking accessories and coveted handbags online and in brick-and-mortar retail locations.

For more about Flower by Edie Parker, visit edie-parker.com. To learn more about Veterans Holdings, visit veteranschoicecreations.com.

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(C) Flower by Edie Parker