Cookies, the world’s most recognized cannabis brand, opened its first dispensary in the Florida market today, located in the heart of Miami. Rapper Berner, who founded Cookies in 2008 with his cultivation partner Jai, arrived at the retail store’s grand opening for a ribbon-cutting ceremony. The Cookies brand comes to Florida through an exclusive partnership with the vertically integrated cannabis holdings/operating company TRP; founders Daniel Firtel, Brandon Johnson, and Ryan Johnson all joined Berner at the ceremony to honor the milestone collaboration.

Cookies: A World-Renowned Cannabis Brand

One of the most globally respected brands in cannabis, Cookies has been revolutionizing the legal industry, offering a collection of over 150 proprietary cannabis varieties and product lines. These include everything from flower and vapes to CBD and medicinal mushrooms, with new items debuting regularly. Well known for its California success, where it has opened numerous dispensaries, Cookies has expanded operations in recent years to enter markets in other regions across the nation and the world

TRP Elevates Cookies And Iconic Cannabis Brands

TRP has proven itself the ideal partner to introduce Cookies to Florida. The company was founded with the mission of empowering the cannabis sector’s most iconic and recognized brands, and is one of the nation’s largest privately-held cannabis businesses itself. Its exclusive brand partners also include Dr. Greenthumb’s and Insane, created by Cypress Hill frontman B-Real. Through its unique platform, TRP scales its partners while respecting their culture and brand identity.

With a footprint in fourteen states and two countries, TRP is the largest owner and operator of Cookies dispensaries nationwide. Cookies Miami, located on Miami’s famous Bird Road, will shake up the homogenized Florida market, bringing the signature Cookies genetics and experience to the state. Patients and consumers will engage with the high quality products and shopping experience that propelled Cookies to its modern phenomenon status, thanks to the TRP expertise.

Berner at the Cookies Miami ribbon-cutting ceremony (C) Tiu Times Media / Cookies @tiutimes

Berner, TRP Founders And More At The Cookies Miami Opening

For the Miami opening, the TRP team developed an action-packed interactive event that fans, lovingly known as the “Campout Crew,” lined up for days in advance. Following the ribbon-cutting, which took place at 8:45AM on Saturday August 13th, Berner himself greeted patients shopping at the store, while the staff of Miami’s new neighborhood dispensary got to know their local consumer community.

Berner, left, and TRP co-founder/President Daniel Firtel (center, with scissors) at the opening of Cookies Worcester in Massachusetts, September 2021 (C) TRP

What Do TRP's Founders Say About Working With Cookies?

It’s already been an exciting ride for Cookies and TRP as partners, but TRP co-founder and President Daniel Firtel knows the fun’s just beginning. “TRP is purpose-built to produce, sell, and scale the best brands in cannabis,” he said. “We broaden access and availability while preserving and promoting the legacy and culture. We’re excited for TRP to expand into Florida with our exclusive brand partner Cookies and look forward to continue to empower all of our partners in Florida and across our footprint.”

Brandon Johnson, co-founder and CEO of TRP, agreed. “The best brands and genetics have roots in the legacy market, and TRP is empowering these legacy operators to transition into the regulated space,” he stated, in a nod to Cookies’ early underground reputation. “Our infrastructure and expertise allows brand builders to focus on their vision, and we execute on our core competencies to achieve scale.”

Cookies Miami (Cookies on Bird Road) exterior (C) Tiu Times Media / Cookies @tiutimes

Which Products Are Available At Cookies Miami?

At the new Cookies Miami store, designed in classic Florida style with surrounding palm trees on the exterior, patients can shop the brand’s best cannabis product lines and its trademark merch and apparel.

As Berner says, “Plant medicine brings people together.”

The Magic City of South Florida is just the place for that unity. Awake and bake!

(C) Tiu Times Media / Cookies @tiutimes

Where Is Cookies Miami Located?

You can find Cookies Miami (also known as Cookies on Bird Road) at:

Cookies on Bird Road
8303 SW 40th Street (Bird Road)
Miami, FL 33155

For more information, visit or follow @cookiesflorida on Instagram. To learn more about TRP and upcoming retail locations, visit

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Berner arriving at the ribbon-cutting ceremony to open Cookies Miami (C) Tiu Times Media / Cookies @tiutimes