Andreas “Dre” Neumann, Chief Creative Director of Jushi Holdings, has been at the forefront of advertising, branding, entertainment and technology for the last three decades. In addition to being a known and respected leader in the creative and technology arenas, Dre is known for his photography and work with artists such as Queens of the Stone Age, Iggy Pop, Foo Fighters, ZZ Top, Lenny Kravitz and many others. He has also been cited as one of the world’s top rock photographers.
Dre Neumann: From Rock Music Photography To Cannabis With Jushi Holdings
In 2020, Dre was awarded a GRAMMY® for Best Album Package, recognized for his photographic contribution on Desert Sessions Vols. 11 & 12, which has been described as one of the most mythical, longest running rock ‘n’ roll mixtape odysseys in existence. It’s the sixth compilation album by the desert rock supergroup Desert Sessions, an art project of Queens of the Stone Age frontman, Josh Homme. Music fans can also see Dre interviewed in the acclaimed series ICON: Music Through the Lens, presented by Cinefromage & Mercury Studios. The six-part series about the history of music photography, directed by Dick Carruthers and produced by Gered Mankowitz, first aired on PBS in August 2021.
Dre joined Jushi Holdings, one of the nation’s leading vertically-integrated multi-state operators (MSOs), in February 2020 when he was looking for a cannabis brand to partner with a music-and-multimedia project he was working on. After meeting two of Jushi’s founders, Jim Cacioppo and Erich Mauff, Dre knew the company had the unique X factor he was seeking. They agreed to do a test project researching California cannabis retail and utilizing a creative collective of UX and marketing experts that Dre had been organizing. Once that initiative was successful, Dre officially came onboard with Jushi, and the rest is history.
Dre Neumann's "Move And Groove" Weedsday Playlist
“Music and cannabis are both large parts of my career, so it’s great that they go so well together,” Dre says. “Just like a good joint, music should be shared. With that in mind, here are five songs that you can move, groove, and feel the vibe to.”
Doja Cat - "So High"
I love this original song by Doja Cat. It reminds me that it really only takes one song to change your life and the lives of many listeners. It sucks you in with its melancholy and stays epic and high energy all the way through.
Arturo Sandoval With The WDR Big Band - "Oye Como Va"
This one is by the great Cuban Jazz trumpeter and composer. Arturo's version of the Tito Puente classic “Oye Como Va” from 1962 is incredible and makes you move, and will put you in this happy state you can only feel in a Havana live music bar. He’s at his best here, backed by a massive Big Band. It just gets better and better the more you listen to it.
Pink Pantheress Featuring LSDXOXO - "Pain (LSDXOXO Remix)"
This is a remix of UK garage artist Pink Pantheress by DJ LSDXOXO. It’s an amazing short piece which has epic emotion and takes the original UK garage track to yet another level. It’s short and a great groove to move to.
Club des Belugas - "Hip Hip Chin Chin (Smooth Return Mix)"
Club des Belugas is a Nu Jazz Lounge group from Germany, my home country - this is a club classic. I love the vibe. It’s really hard not to. It just moves and stays cool at all times. So cool! If you want to move fast… move slow.
Queens of the Stone Age - "Little Sister"
This tune is just pure fire. It’s sung and written by my creative brother and collaborator, Josh Homme. On drums is my other great friend, Dave Grohl. This is my favorite song by The Queens. If you’re at a concert while this is playing you hardly even need a joint - it’s all in the air. It’s very, very energetic.
What are your favorite Weedsday tracks? Tell us about them - reach out at @honeysucklemagazine on Instagram and @HoneysuckleMag on Twitter!
Find Out More On Social
Featured image: Andreas "Dre" Neumann, Chief Creative Officer of Jushi Holdings; courtesy of Jushi Holdings.