Today, leading online cannabis marketplace Weedmaps announced a strategic partnership with The Freak Brothers, the renowned stoner comic series that has captivated audiences for 55 years. The collaboration will aim to further destigmatize and celebrate weed culture through the launch of Season 2 of The Freak Brothers’ animated TV adaptation that airs on Tubi starting September 24th.
Check out a teaser for THE FREAK BROTHERS Season 2 featuring Weedmaps:
What Is The Freak Brothers? 55 Years Of Stoner Comedy
This year, The Freak Brothers celebrates its 55th anniversary. Created by artist Gilbert Shelton, the trio of hippie characters first appeared in the underground newspaper The Rag in 1968. Their exploits involving cannabis and various hallucinogenic substances often include critiques of The Establishment as well as satirical takes on counterculture. The comics have grown to become a cult classic, with syndicated strips in several publications throughout the 1970s and 80s, and continuous compilations published from 1985 to the present.
Weedmaps And The Freak Brothers Team For Season 2 Of Animated Series Starring Woody Harrelson, Pete Davidson, John Goodman And Tiffany Haddish
An animated series based on the characters debuted on Tubi in November 2021, featuring the voice talents of Woody Harrelson, Pete Davidson, John Goodman, and Tiffany Haddish. Produced by WTG Enterprises, The Freak Brothers series chronicles the escapades of a trio of stoner anti-establishment characters and their cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969, and must adjust to life with a new family in present-day San Francisco. It was reported that the pilot episode was one of the most-watched on the platform of all time, and The Freak Brothers overall was Tubi’s second most popular series during its early weeks of release.
Both brands synonymous with cannabis, Weedmaps’ and The Freak Brothers’ partnership will consist of in-episode integrations in Season 2 of the series, as well as exclusive “Smoke & Screen” events throughout the U.S., bringing together industry influencers and tastemakers at the intersection of cannabis and entertainment.
What Are Weedmaps And The Freak Brothers' Executives Saying About The Partnership?
"We know comedy has the power to influence culture, and we are excited to partner with The Freak Brothers to amplify our message that weed is something to be celebrated," said Randa McMinn, Chief Marketing Officer at Weedmaps. "Since our company's founding, Weedmaps has been committed to elevating stoner culture everywhere, challenging outdated stereotypes and bringing the plant to the forefront of mainstream conversations. Now, 15 years later, to see the Freak Brothers' characters themselves embrace Weedmaps as their 'go to' for weed in the series is indicative of society's broader acceptance of the plant and the industry at large."
"Embracing the essence of stoner culture before it was mainstream, Freak Brothers and Weedmaps are united in blazing the trail toward a more inclusive and enlightened cannabis landscape” said Greg Goldner, Chief Brand and Strategy Officer of The Freak Brothers. “We’re excited about this partnership as it’s a convergence of the psychedelic past and the digital present, and I have no doubt that if Weedmaps was around in the 1960s, The Freak Brothers would’ve been their most valuable customers.”
What Should You Know About The Freak Brothers Season 2?
Season 2 will return with its all-star voice cast — Woody Harrelson, John Goodman, Pete Davidson, Tiffany Haddish, Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and ScHoolboy Q. Additionally, Joe Sikora will be joining this season with a special guest appearance. In the second season, the Freaks’ Mary Jane-fueled misadventures will take them from their high school reunion to matching wits with Mark Zuckerberg, settling old scores with Mitch McConnell, and battling Seth Rogen in a Pot Brownie Bake-Off contest.
To check out Season 2 of The Freak Brothers, visit Tubitv.com, and to help refill your weed stash from the comfort of your own home, visit Weedmaps.com. For more on The Freak Brothers visit the official website at thefreakbrothers.com.
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Featured image: THE FREAK BROTHERS promotional art for Season 2 (C) WTG Enterprises / The Freak Brothers