Food has never been just food for Victoria Granof—it’s fantasy, emotion, and identity plated for the camera. A James Beard Award finalist and one of Cherry Bombe’s 100 Most Inspiring Women in Food, Granof has long been the quiet architect behind the images that made us feel hungry before we even knew why.

From Vogue and Vanity Fair to The New York Times, her cinematic touch transformed the ordinary meal into myth. Collaborating with creative legends like Annie Leibovitz, Irving Penn, and Steven Klein, she distilled appetite into art—moody, sensual, and a little dangerous. Her commercial work spans Gucci, Tiffany & Co., Erewhon, Perrier, Godiva, Williams-Sonoma, Absolut, and Ciroc. Whether she’s shooting caviar on cut crystal or sunlight through a melting popsicle, Granof frames indulgence as a kind of truth.

Where Food Meets Fashion

Today, food has become the new frontier of fashion and culture. Luxury houses are launching edible collaborations—think Gucci Osteria, Tiffany Blue Box Café—and grocery brands like Erewhon are turning fridge shelves into status symbols. Granof helped create this visual language of modern consumption: the meeting point between glamour and grit, appetite and authenticity.

“Food isn’t just what we eat,” she explains. “It’s how we connect in a disconnected world.”

As she steps into her next chapter, Granof is less interested in perfection than in presence—how light hits a spoon, how silk spills across a tablecloth, how emotion lingers after the feast.

The Fall/Winter 2025 Forecast

Victoria Granof sees what’s coming before it trends. Her upcoming reader-ready insights reveal how our appetite for beauty, comfort, and connection is evolving:

  • Tablescapes Are the New Selfies: Your table is the content. Layer velvet, glass, and brass; skip symmetry, think still-life drama.
  • The “Fridge Flex” Era: The inside of your fridge is the new fashion closet. Fresh herbs, vintage jars, color-coded produce—curation over clutter.
  • The “Haute Home Cook” Moment: Entertaining goes cinematic—red lipstick at the stove, slip dresses in the kitchen, effortless glamour over perfection.
  • Mood Lighting > Menu Planning: Candle clusters and colored glass trump complicated recipes. Atmosphere is the main ingredient.
  • Grandma-Core Meets Modern Glam: Retro dishes—Jell-O molds, deviled eggs, casseroles—reborn with caviar and gold-rimmed glassware.

The Art of Excess

For Granof, excess isn’t about gluttony—it’s about generosity. Her images make you want to reach out, touch, taste, and feel. They remind us that food, like art, is a mirror: it reflects what we desire most, even when we don’t yet have the words.

As the holiday season approaches and brands blur the line between the edible and the aesthetic, Victoria Granof stands at the helm of that evolution—an O.G. visionary shaping the visual future of how we feast, feel, and connect.

Follow Victoria Granof: Instagram