The Vault by Voice of the Plant: Revolutionizing Cannabis Genetics & Community at MJBizCon 2024

At this year’s MJBizCon, a historic moment unfolded in the cannabis world. For the first time, seeds were legally sold at the event. This breakthrough occurred at The Vault by Voice of the Plant, an initiative led by Mario Guzman (Sherbinski) and Victorine Deych Guzman  (Dusted). As cannabis genetics continue to evolve, The Vault aims to redefine how high-quality genetics are accessed, offering education to both breeders and home-growers. This milestone marks the beginning of a new era in cannabis culture, connecting cutting-edge science, community-building, and plant-based education.

“Anyone that has been included in The Vault by Voice of the Plant are the legends of genetics all over the world,” said Victorine. “Welcome to our community.”

A Global Community of Plant Enthusiasts

Voice of the Plant is more than just a cannabis brand; it’s a celebration of the profound connection between people and plants. Founded by thought leaders in the plant medicine space, the organization seeks to unite people through a shared appreciation for plants and their vital roles in our lives. Guzman has made his own contribution to the global genetic gene pool with the legendary discoveries of Sunset Sherbert and the Gelato lineage which he is credited with creating.

“Whether they nourish us, heal us, or sustain our environment, plants are at the core of everything we do,” Victorine explained.

Plants are not merely commodities to Voice of the Plant; they are integral partners in life. This philosophy extends throughout the brand’s offerings, from its genetics education programs to its interactive events. “We aim to create spaces where people can explore and deepen their relationship with the natural world,” Victorine added. These events, which blend food, art, music, and business, bring people together to experience the diverse power of plants.

Whether you are a seasoned enthusiast or new to plant benefits, the Voice of the Plant community invites you to engage. “We are here to foster connections that enhance our understanding of the plant kingdom,” Mario said, emphasizing the brand’s focus on community-building and knowledge-sharing. The Vault is one of the organization’s most important steps in creating a global space where plant lovers and industry professionals can gather, learn, and grow together.

The launch featured a live performance by hip-hop legends Dead Prez, at the after-party in collaboration with Litty in The City. "I support voice of the plant, and loved seeing what they did in Las Vegas at MJBiz con bringing seeds to the event for the first time," said M1 of the iconic duo, Dead Prez. "They provided the thought leaders in the culture with the platform to educate and empower other breeders and growers with powerful discussions that week inside “The Vault” area and to openly share genetics. VOP isn’t just a platform, it’s a revolution!

The Vault: A New Chapter for Cannabis Genetics

As cannabis genetics evolve, there’s an increasing demand for high-quality seeds to support both commercial cannabis operations and personal home grows. The Vault, located at MJBizCon, offered a curated collection of some of the most innovative genetics in the world.

For cannabis breeders, The Vault is a critical opportunity to access elite genetics. By providing a platform for renowned breeders to showcase their strains, it helps democratize access to quality genetics—something often out of reach due to high prices and limited availability.

However, what truly sets The Vault apart is its focus on education. Mario emphasized that the mission goes beyond just selling seeds: “We’re here to spread high-quality genetics education to breeders, from large-scale commercial growers to those starting with a few plants in their homes.”

This educational aspect is essential to The Vault’s success. Voice of the Plant understands that to elevate the cannabis industry, knowledge must be accessible to all. Whether through events, educational content, or one-on-one consultations, The Vault equips breeders with the tools they need to succeed. The presence of world-class breeders and genetics experts at MJBizCon shows that The Vault is more than just a marketplace; it’s a space for collaboration and learning.

Building Bridges Through Education and Community

The Vault by Voice of the Plant is part of a broader initiative to create community-driven spaces where people can not only learn but also connect with others who share a passion for plants. Mario and Victorine know that the success of the cannabis industry relies on more than just cultivation and innovation—it depends on building an interconnected community that supports mutual growth.

“We want to create a culture of connection,” Victorine said. “That’s why we focus on hosting events where people can come together, share stories, knowledge, and experiences. It’s about building something bigger than just a business—it’s about creating a culture of collaboration.”

Through these events, Voice of the Plant creates unique spaces where cannabis enthusiasts, breeders, and industry professionals can deepen their relationship with plants and each other. Whether through discussions on cannabis genetics, plant-based food tastings, or art shows celebrating nature, the goal is to create an inclusive environment where everyone feels welcome.

This approach to community-building is central to Voice of the Plant’s philosophy. “At the end of the day, we’re all here because we share a love for plants,” Mario reflected. “Whether it’s cannabis or any other plant, connection is one of the most powerful things we can experience.”

A Shared Vision for the Future of Plant-Based Education

Looking ahead, Voice of the Plant is focused on expanding its efforts to bring more people into the fold and elevate the role of plants in our daily lives. By focusing on education, awareness, and access to high-quality genetics, Voice of the Plant and its initiatives are setting a new standard for what it means to be part of the plant community.

“We want people to understand that plants aren’t just here to serve us—they’re here to teach us, too,” Victorine said. “The more we learn about plants, the more we realize how interconnected everything is. By understanding their power, we can harness that power for the greater good.”

The Vault is more than a place to buy seeds; it’s a place to learn, connect, and grow. As cannabis continues to evolve, the Guzmans hope to foster a global network of plant enthusiasts committed to cultivating a deeper bond with nature. Through their work, they aim to create a future where the wisdom of the plant kingdom is shared by all and where plants—whether for healing, nourishment, or beauty—are celebrated as essential partners in life.

“We’re just getting started,” Mario said. “There’s so much more to do, and we can’t wait to continue building this community.”

Whether you’re a breeder, grower, or just someone looking to connect with nature, Voice of the Plant invitesyou to join them on this exciting journey. Together, they hope to cultivate a deeper relationship with the natural world, one seed at a time.

For more visit Voice of the Plant, and check out Mario and Victorine in our latest issue found online now!