New York just got a little more flavorful. On the corner of 3rd Avenue and East 10th Street, The Flowery East Village has officially opened its doors—ushering in a new era of cannabis retail that’s as rooted in local culture as it is in premium product.

A Neighborhood Icon in the Making

The Flowery, now the largest cannabis retailer in the state of New York, brings its eighth location to one of the city’s most legendary neighborhoods. More than just a storefront, The Flowery East Village is a vibe—infused with the artistic energy, countercultural legacy, and activist spirit that defines this part of town.

At the helm is East Village resident and hospitality veteran Sean Maguire, whose name is already familiar to NYC nightlife through beloved venues like 310 Bowery, Downtime, and Eastpoint. With deep roots in the neighborhood and a background as Food & Beverage Director at Spartan Race, Maguire brings a “service-first” philosophy to cannabis. His mission? To deliver an elevated experience grounded in connection, education, and community.

“The East Village has been my home for years,” Maguire says. “From the start, it was never a question of where I wanted to be: It was East Village or nowhere.”

Grand Opening Celebration: Come Vibe With Us

To mark the launch, The Flowery East Village will host an all-day grand opening party on Saturday, August 2nd, from 12PM to 8PM, featuring DJs, pop-ups from top New York cannabis brands, and immersive experiences. True to the brand’s ethos, it’s more than a store opening—it’s a celebration of community and culture. And yes, they’re bringing the city’s strongest legal heat.

📍 Location: 47 3rd Ave at East 10th St., New York, NY 10003
🕛 Time: 12PM–8PM
🎉 Who’s invited: The East Village and everyone else

More Than a Storefront: A Movement

This East Village debut is just the beginning. Following recent expansions into Chinatown, The Flowery is planning new locations in the West Village and beyond, along with Direct-to-Consumer delivery across NYC.

But the company’s impact doesn’t stop at retail. As a brand founded by true plant connoisseurs, The Flowery is committed to uplifting social equity operators, supporting sustainable cultivation, and championing innovation at every step. As regulations continue to evolve, they’re also looking to bring their advanced cultivation practices to New York—raising the bar on product quality and access.

From Miami to Manhattan: The Flowery’s Rise

Originally launched in Miami in 2018, The Flowery became Florida’s first legendary cannabis brand and has since developed a cult following among consumers who value authenticity, excellence, and connection. Today, the company operates 12 locations in Florida and 8 in New York, with more on the way.

For Maguire, bringing that legacy to his own neighborhood is deeply personal.

“We’ve created a space that honors the area’s legacy while offering a thoughtful, elevated retail experience that reflects the people who live, work, and create here.”

Explore more at thefloweryny.com
Follow the vibes: @theflowerynyc