There’s a new kind of luxury rising from the streets—not loud, not flashy, but undeniable, found in the hands of artists, on rooftops in East London, in late-night Telegram threads, and with people who know exactly what they like. That’s the world of The 1010 Boys, and they’re not asking for your attention—they’re earning it, one clean hit at a time.
From LA Smoke to Global Code
What started in Los Angeles as a quiet but calculated entrance into the oil game has evolved into a low-key empire. The 1010 Boys arrive with force—flavor-forward disposable vapes that look good, hit smooth, and stay consistent. Their calling card? Rechargeable pens designed to go the distance and disappear when they’re done. No mess, no mystery, just clean functionality with a streetwear soul.
And yet, The 1010 Boys are more than just a vape brand. They’re a movement. The name itself has become a cipher—a code passed between real heads and smoke. They’ve cultivated a community that values form, flavor, and function in equal parts.
The Product Speaks for Itself
Rather than gimmicks, The 1010 Boys win by keeping it direct. Their devices are sleek, discreet, and engineered for performance. There’s no startup friction. The pens are rechargeable, but not in the wasteful, single-use sense. These are built for repeat action for your ritual.
And the flavors? You’ll find curated drops like Watermelon Zkittles, Mango Haze, Mint Chocolate Chip, and Wedding Cheesecake. Not just buzzwords—but full-bodied, terpene-rich profiles that honor the essence of the plant without overcomplicating it. Every blend is dialed in for taste and mood—whether it’s focus, calm, euphoria, or sleep.
The 1010 Boys also prioritize transparency. Their oils are crafted with tested distillate and CBD extracts, free from fillers and fluff. That means no vitamin E acetate, no sketchy aftertaste, and no post-hit regret. Just clean, functional elevation—exactly as advertised.
Global Presence, Local Flavor
What makes The 1010 Boys even more interesting is how they’ve taken this L.A. cool and applied it globally. With operations now reaching across the U.K. and European Union, the brand has expanded without losing its cultural edge. In cities like Amsterdam, Berlin, and Barcelona, their pens show up like currency—passed hand to hand in music studios, gallery openings, and underground lounges.
The brand’s digital presence keeps the vibe tight. Telegram channels pulse with limited drops and insider updates. Instagram shows off a collage of grimy textures, model smoke shots, and slick packaging that looks more like something you’d find in a concept store than on a shelf. Everything they do feels intentional.
That’s the trick: They’re moving in a way that feels both hyperlocal and completely borderless.
A Lifestyle, Not a Launch
You don’t buy a 1010 pen for a one-off high. You buy into a lifestyle that values rhythm, control, and repetition. The 1010 Boys aren’t selling escape. They’re giving you the tools to tune in—to flow better, think cleaner, feel sharper.
As other brands race to build ecosystems and NFT integrations, The 1010 Boys are focused on doing one thing perfectly: making vapes that work the way you want them to.
What’s Next?
For a brand that’s always kept its next move close to the chest, there are signs that The 1010 Boys are leveling up again. New drops of live resin vapes are set to roll out, pairing full-spectrum effects with heavy-hitting flavor. Delta-10 blends are getting a push for those looking for smoother, more nuanced effects. There’s talk of collabs. Merch. Maybe even brick-and-mortar in select cities. But nothing confirmed.
That’s the beauty of it—The 1010 Boys aren’t trying to go mainstream. They’re trying to go deeper. Into culture. Into craft. Into the rituals we build around feeling something real.
So whether you catch them in a suitcase in Berlin, a studio in Brooklyn, or in a private DM from someone who knows someone—you’ll know when you’ve arrived.
