From trap houses to TikTok, growers to Gen Z, cannabis culture is everything and everyone. Explore how trappers, scientists, hip hop legends, advocates, and global markets all shape the evolving world of the plant—and why this culture belongs to us all.
Born in Berlin, OnlyGrams blends premium hemp products with bold streetwear to lead Europe’s OG lifestyle movement. From HHC vapes to sleek apparel, the brand is redefining wellness with global style and cultural impact.
At Mary Jane Berlin, Barango founder Paul Finnegan shared how the brand is bringing real West Coast genetics—like authentic Skittles Runtz—to Germany’s medical market. With Cali culture and German precision, Barango is redefining access and authenticity.
Matias Cardozo of Matca Films is reshaping global cannabis storytelling through macro photography, film, and branding. From California farms to covert grows in Europe, his lens captures the soul of the plant—with a new print mag and documentary series on the horizon.
Thailand has ended its brief era of cannabis decriminalization, banning recreational use and requiring medical prescriptions. The abrupt reversal shakes a $1.2B industry and sparks protests as political turmoil deepens and dispensaries face closures.
Czechia will legalize home cannabis cultivation and possession for adults 21+ starting January 1, 2026. The law allows up to 3 plants and 100g of flower, marking a major shift in European drug policy—though retail sales remain off the table for now.
Led by Quincy aka The Spanish Plug, Stoner Boys is redefining cannabis culture through nightlife, fashion, and community. From NYC to Barcelona, the brand is building a global movement—and just teamed up with Honeysuckle for a bold Chrome Flwrs campaign.
Andre Decker, founder of Highdel.Cloudz, is redefining cannabis culture in post-legalization Germany with immersive events, global collabs, and real community. From boat parties to pharma reform, he’s building a movement rooted in education, equity, and connection.
Zack Meghnagi, founder of Israel High Life, is bridging Tel Aviv’s medical cannabis scene with global markets. From PTSD advocacy to rooftop sessions in NYC, his story blends faith, hustle, and a mission to elevate Israeli-grown weed on the world stage.
Heatex Products is quietly reshaping Europe’s cannabis supply chain. As a master distributor for Vibes Papers, Integra Boost, and more, the company builds cultural bridges between U.S. brands and European markets—one shipment at a time.
Tim Hoebee is Sensi Seeds' cultural connector—part archivist, part adventurer—bridging legendary Dutch genetics with global cannabis trends. In a country still tiptoeing around legality, he’s keeping the flame lit for heritage, ritual, and the future of the plant.
Natalia Faehnrich turned a temp gig into one of the most influential seed banks in the world. As CEO of Attitude, she’s built a global platform for rare genetics—balancing underground roots with international reach. Now she’s stepping into the spotlight.
Green Success CEO Yuval Soiref is leading a global shift in medical cannabis through an 18-ton EU-GMP facility in North Macedonia. With major brands like Tyson 2.0 and operations in Germany, the UK, and beyond, Soiref shares how infrastructure—not hype—is winning the global cannabis game.
From Israel’s largest cultivation site to global partnerships with Compound Genetics and Khalifa Kush, My Green Fields is setting the gold standard in cannabis. Founders Lior Pisso and Ido Saada are reshaping the industry with genetics, precision, and vision.
A first-of-its-kind collab between Compound Genetics, Lyonleaf, and 420 Pharma has birthed Berlin Berries—an exclusive German medical flower drop bred from private stock. With curated phenos, global teamwork, and pharma-grade precision, it's setting a new bar for international cannabis.
