The Doggfather Drops a New Era: Snoop Dogg Launches TryDeathRow.com, A Cannabis Lifestyle Marketplace Inspired by Death Row Records
This Father’s Day, Snoop Dogg is bringing the heat with more than just smooth rhymes and West Coast vibes. The legendary rapper, entrepreneur, and cultural icon has officially launched TryDeathRow.com, a nationwide e-commerce cannabis lifestyle hub that fuses the raw energy of Death Row Records with the soulful ritual of the plant.
Celebrating the launch, Snoop is kicking things off with what he’s calling a “DoggFather’s Day” special: Buy One, Get One Free on all products, plus free shipping on orders over $100. And according to insiders, the deals aren’t just for the weekend—they’re expected to run through the week, giving fans plenty of time to load up on curated hemp products and Death Row-inspired goods.
More than just another celebrity collab or merch line, TryDeathRow.com marks the next evolution of Death Row Records, the label that defined ‘90s hip-hop with trailblazers like Dr. Dre, Tupac, and Snoop himself. When Snoop acquired the iconic label in 2022, he promised to do more than relive history—he was ready to rewrite it.
“With Death Row, we always kept it real,” Snoop said in a statement. “TryDeathRow.com is about taking that same realness into cannabis and lifestyle. No fluff, no gimmicks—just the best product, the best vibe, and the culture that built us.”
Curated by the Doggfather
TryDeathRow.com is a one-stop destination for federally compliant hemp-derived products that carry Snoop’s personal seal of approval. That means premium CBD and Delta-9 THC items, handpicked by the man himself. Only the finest buds make the cut—no seeds, no stems, no sticks.
In addition to flower, the site features edibles, beverages, and signature accessories, all wrapped in the unmistakable aesthetic of Death Row—gritty, authentic, and rooted in the culture that made hip-hop a global force.
But don’t mistake it for just a nostalgia trip. TryDeathRow.com is future-forward, built for today’s consumer with a digital-first model, fast delivery, and a product lineup that blends legacy with innovation. It’s the kind of direct-to-consumer platform that reflects how cannabis is evolving: personalized, high-quality, and full of cultural flavor.
Blending Music, Cannabis, and Community
Since stepping into the cannabis industry, Snoop has been anything but passive. His ventures have spanned from Death Row Records Cannabis, launched soon after his takeover of the label, to investments in technology, media, and plant medicine ventures. But TryDeathRow.com is arguably the most personal yet—a vision that links Snoop’s roots in music with his belief in cannabis as a tool for healing, creativity, and connection.
“This is where cannabis meets culture,” Snoop said. “We’re not just selling a vibe—we’re living it. And we want the world to try it too.”
That ethos resonates throughout the platform. Whether you’re an OG connoisseur or just starting your hemp journey, the site aims to deliver a premium experience, grounded in authenticity and crafted with care. From packaging to playlists, TryDeathRow.com invites users into a full sensory world where the plant and the beat move in sync.
Legacy Meets Lifestyle
With TryDeathRow.com, Snoop Dogg continues to do what he’s always done best—set trends, defy expectations, and lead culture forward. The launch is more than a business move—it’s a love letter to the fans, the plant, and the history that shaped one of hip-hop’s most influential dynasties.
So whether you’re celebrating Father’s Day, vibing to old-school tracks, or just curious to see what the Doggfather’s been cooking up, one thing is clear: Death Row’s not just back—it’s blazing a whole new path.
Visit TryDeathRow.com to shop the collection and step into the next chapter of Death Row’s cannabis legacy.
