My Green Fields: How Lior Pisso and Ido Saada Are Building a Global Cannabis from Israel
From Israel’s largest cultivation facility to a global cannabis empire, My Green Fields is shaping the future of cannabis. Founded by Lior Pisso and Ido Saada, the company has mastered the Golden Triangle of success: world-class genetics, pharmaceutical-grade production, and a top-tier leadership team. With strategic partnerships across the U.S., Europe, and Asia, My Green Fields is setting a global standard in cannabis. But how did two Israeli entrepreneurs with distinct backgrounds come together to lead the industry?
“Cannabis wasn’t just an opportunity for us—it was a calling,” says Pisso. “When our first daughter was born, I knew Ido should transition out of his military career into something meaningful. We saw cannabis as a combination of discipline, science, and innovation. We didn’t want to just participate—we wanted to lead. So we traveled the world, learning, building relationships, and understanding the global supply chain before planting our first seed.”
Israel, recognized as a leader in cannabis research, became the launchpad for My Green Fields. However, Pisso and Saada saw a gap between cutting-edge research and high-quality cultivation. “We bridged that gap,” Pisso explains. “My Green Fields is built on precision—top-tier genetics, pharmaceutical-grade production, and operational excellence. That’s how we became Israel’s largest cultivator, setting a new industry standard.”
For My Green Fields, partnerships are more than business transactions. “We don’t do ‘business as usual,’” says Saada. “We build long-term, strategic relationships with carefully chosen partners, ensuring mutual growth.” This approach has garnered a loyal network of global collaborators.
A key example is the U.S. partnership with Compound Genetics. “They share our obsession with genetics,” Pisso notes. “Their innovation and creativity align perfectly with our philosophy. Together, we’re elevating global cannabis quality.”
Another notable collaboration is with Khalifa Kush, one of the U.S.’s most iconic cannabis brands. “We’re proud to bring this elite quality to the global market,” says Saada. “Our strategic collaborations are expanding our reach and blending top-tier genetics with My Green Fields’ international presence.”
As the cannabis industry evolves, Pisso and Saada are focused on emerging trends. “Pharmaceutical-grade standards are the future,” says Pisso, pointing to markets like Germany, Switzerland, and Australia as setting the precedent. They also believe that genetics will be pivotal in the next generation of cannabis brands. “The companies that master breeding and innovation will dominate.”
Global supply chain shifts are also on their radar, with cost-effective cultivation hubs like Thailand and GMP processing centers in Europe. “We built My Green Fields to stay ahead of these trends,” adds Pisso.
Events like Spannabis and Mary Jane are more than industry meet-ups—they’re where leaders set the agenda. “These events let us showcase innovations, strengthen partnerships, and shape the future of cannabis,” says Saada.
Discussing the evolution of American cannabis, both founders are excited about the possibilities. “America leads in branding and consumer culture,” Pisso explains. “Israel leads in genetics and cultivation science. The synergy is clear. Our next step is structured partnerships to bring Israeli cannabis science to the U.S. while helping American brands scale globally.”
Israel’s cannabis leadership extends beyond research. “Israel is shaping the future of global cannabis,” says Pisso, highlighting the country’s innovations in genetics, clinical trials, and cultivation techniques.
Looking ahead, the founders are focused on expanding My Green Fields’ global footprint. “This is the year we take our global dominance to the next level,” Saada says. “We’re deepening our supply chain in Thailand, expanding in Europe, and launching world-class genetics.”
At the core of My Green Fields’ success is what the founders call ‘The Golden Triangle’—the perfect balance of facility, genetics, and team. “We built a 45,000-square-meter facility meeting the highest global standards,” says Pisso. “We secured the best genetics and processed them in our state-of-the-art tissue culture lab, supported by a team obsessed with excellence.”
When asked for advice for budding cannabis entrepreneurs, Saada offers valuable insight: “Don’t rush. Invest in your foundation—many companies jump into branding without securing cultivation and processing. Prioritize genetics, as great cannabis starts at the genetic level. And build the right team—ensure diversity, especially female leadership.”
The leadership team at My Green Fields reflects this ethos. “We don’t just talk about diversity—we build with it,” says Pisso. “Women bring unique strengths to leadership, from strategic thinking to operational precision. Our team’s excellence speaks for itself.”
As My Green Fields continues to dominate the global cannabis market, it’s clear: it’s not just about growing plants—it’s about growing the future of the industry, one strategic move at a time.
