Renowned artist, entrepreneur, and global cannabis icon Snoop Dogg officially launched his first coffee shop in Amsterdam on August 1st, called Smoke Weed Every Day (S.W.E.D.). Hot on the heels of the successful launch of his first S.W.E.D. store in Los Angeles earlier this summer, the Amsterdam location at Marnixstraat 333, 1016 TC Amsterdam signifies a major milestone in the brand's global expansion. This new venue blends Snoop’s unique style and love for cannabis culture with the city's storied cannabis cafes and picturesque canals.
What Is Snoop Dogg Saying About Smoke Weed Every Day (S.W.E.D.), His First Cannabis Coffee Shop In Amsterdam?
"Amsterdam has always embraced cannabis, and so have I,” Snoop Dogg says. “It's only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time."
What Makes Snoop Dogg's S.W.E.D. Amsterdam Unique?
S.W.E.D. aims to be more than just a coffee shop; it is a cultural center that captures Snoop Dogg's vision of a premier cannabis experience. The shop boasts a distinctive mix of top-quality products, exclusive strains, artisanal edibles, and premium cannabis accessories, all personally selected by Snoop. Visitors will find an atmosphere that honors both the storied past and the vibrant future of cannabis culture.
Nestled in the lively and scenic area of Marnixstraat, S.W.E.D. is easily accessible and perfectly situated in a prime location known for its dynamic nightlife and cultural importance. The coffee shop spans two floors, providing a spacious and welcoming environment for guests.
How Is S.W.E.D. Designed?
S.W.E.D.’s ground floor greets visitors with a contemporary and stylish design, featuring a well-stocked retail area where customers can explore and purchase a variety of cannabis products. Comfortable seating areas are available for those who wish to enjoy their purchases in a relaxed and chic setting. The decor includes bold graffiti art, featuring iconic images and phrases associated with Snoop Dogg, giving the space a distinct urban vibe.
The basement level is crafted to enhance the social experience, with additional seating and a cozy lounge area ideal for gatherings. This floor also includes a special section for hosting exclusive product launches, making it a dynamic space that reflects Snoop Dogg’s energetic and creative spirit. More custom artwork adorns the walls, providing an immersive and visually engaging environment.
What's Next For Snoop Dogg And S.W.E.D. Amsterdam?
The opening of S.W.E.D. in Amsterdam demonstrates Snoop Dogg’s dedication to expanding his cannabis brand internationally while upholding a high standard of quality and cultural relevance. Under the legend’s banner, this coffee shop aspires to be a haven for cannabis enthusiasts and a landmark in the city’s vibrant cannabis culture.
With Snoop Dogg leading the charge, S.W.E.D. is poised to become a must-visit destination for both locals and tourists, offering an unparalleled cannabis experience in one of the world’s most iconic cities.
S.W.E.D. Amsterdam is now open, located at Marnixstraat 333, 1016 TC Amsterdam.
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Featured image: S.W.E.D. Amsterdam ground floor (C) S.W.E.D., courtesy of Brass Monkey Creative.
