Rolling Loud, the world’s largest hip-hop festival, and The Flowery, Florida’s pioneering cannabis brand renowned for its unmatched quality, have announced a groundbreaking collaboration. Today, in celebration of Rolling Loud Miami’s 10th anniversary, they unveiled LOUD: a brand embodying exclusive cannabis strains, innovative products, and a shared passion for music, cannabis culture, and community impact. The brand is also a nod to how both partners are deeply rooted in Miami’s vibrant culture, having evolved into cultural icons within their respective industries.
Rolling Loud Is A Festival Trailblazing into Cannabis
Known for redefining hip-hop culture and featuring the most iconic artists globally, Rolling Loud kicks off its Miami event this weekend with headliners Future, Travis Scott, and Playboi Carti. With the launch of LOUD, Rolling Loud is making its foray into the cannabis industry, partnering with The Flowery to create a synergy between music and cannabis culture.
Festival attendees can engage with The Flowery team during the event’s activation from December 13th-16th at Hard Rock Stadium. Limited-edition merchandise, created for this special collaboration, will be available on-site. The merchandise, designed by Poor Parker, a rising Miami designer celebrated for his one-of-a-kind creations, will include original patches sewn onsite, offering festival-goers a unique keepsake.
LOUD’s Debut Product Line: What’s Coming From Rolling Loud And The Flowery’s Collaboration?
The inaugural LOUD drop kicked off today (Friday, December 13th) and includes a carefully curated strain called Blue Nerdz, selected through an exclusive pheno-hunting process by both partners. LOUD products are now available at all of The Flowery’s retail locations and online for delivery across Florida.
The initial LOUD product lineup features:
- Rolled LOUD ‘Blue Nerdz’: The first-ever 7-gram hand-roll available in the U.S., with only 1,000 units produced for this launch.
- LOUD Flower ‘Blue Nerdz’: Premium eighths of curated cannabis flower.
“The Flowery is rooted in community and culture, and our partnership with Rolling Loud is a natural mix that creates perfect synergy,” said Elad Kohen, founder and CEO of The Flowery. “Both companies are born and raised in South Florida and truly embody its mission and culture. We’re honored to celebrate Rolling Loud’s 10-year anniversary in our hometown of Miami. The collaboration is LOUD in every way.”
Aligned with The Flowery’s mission to advance cannabis culture and education, the venture aims to introduce Rolling Loud’s audience to the benefits of medical cannabis and the process of obtaining a medical card. Beyond LOUD, The Flowery’s portfolio includes collaborations with top cannabis brands like 710 Labs, Preferred Gardens, Runtz, and more, showcasing the best in the industry.
A Milestone for Two Miami Legends
As Rolling Loud commemorates a decade of shaping hip-hop culture, this partnership with The Flowery underscores its commitment to innovation and cultural impact. Together, the two Miami-born powerhouses are setting new standards in their respective realms, uniting music and cannabis culture to create an unforgettable experience for fans and consumers alike.
To learn more about LOUD (now available at The Flowery) or to find The Flowery retail locations throughout Florida, please visit theflowery.co and follow The Flowery on Instagram at @floweryflorida.
Rolling Loud Miami takes place December 13-16, 2024. For more information, visit rollingloud.com/miami2024 or follow @rollingloud on Instagram.
*Learn more about The Flowery in our 19th print edition, featuring Mike Tyson! Order your copy now.
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Featured image: LOUD "Blue Nerdz" is the groundbreaking collaboration from Rolling Loud and The Flowery (C) The Flowery / Rolling Loud
