At On The Revel in New York City, Rohan Marley spoke with a mix of reverence and conviction about the next chapter in his life’s journey: the launch of Lion Order. For Marley, the brand is not just a business—it’s a continuation of a movement rooted in Rastafari culture, spirituality, and resilience.

From his earliest days, Marley remembers the example set by elders in the Rastafari community, who treated the plant as both sacrament and survival. “As a young Rastafari youth,” he recalled, he saw how the herb provided wisdom, connected people to God, and offered the possibility of feeding families and building futures. These experiences laid the foundation for Lion Order: a brand designed to honor those persecuted in the past while carrying their vision into the future.

The ethos behind Lion Order is simple yet profound: the plant is not only spiritual, but also medicinal and industrial. “Herb is the healing of the nation,” Marley emphasized. What was once seen solely as a path to higher consciousness is now being recognized for its therapeutic and restorative properties. He hopes the world will grow more open to what herbalists and natural healers have always known.

For Marley, Lion Order is also about freedom of choice. He sees the plant as one option among many—yet one that must be respected for its cultural and healing power. “Let us do what we do as herbalists,” he explained, with the same ease as someone who has long balanced spirituality and business.

Lion Order is expected to arrive in New York in the coming months, marking a significant expansion for Marley’s vision. More than a brand, it’s an emblem of family, tradition, and renewal—an affirmation that the Rastafari spirit remains alive and forward-moving. In Marley’s words, when family comes together, “we do family things.” Lion Order is the latest expression of that unity: a legacy reborn for a new era.

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