PHASES Hosts The Summer Of Sativa At Woody Harrelson's The Woods In LA

It’s officially summertime in Los Angeles… and what better way to celebrate than at The Woods? This is the city’s newest and hottest favorite dispensary and consumption lounge, located in the heart of West Hollywood, created by the one and only Woody Harrelson.

PHASES Launches Blue Dream At The Summer Of Sativa At The Woods

On Thursday, July 11th, effects-based cannabis brand PHASES hosted an exclusive soiree titled The Summer of Sativa, offering an immersive experience for all those in attendance. The event centered on the brand’s launch of its Blue Dream strain, a classic cultivar revamped for a new era. And with the recent heat wave in Los Angeles, there was no better way to celebrate than to be outside, appreciating all The Woods has to offer such as lush plants, a pond filled with koi fish, and even parrots!

What Makes PHASES A Uniquely Effects-Based Cannabis Brand?

PHASES has been described as “cannabis for every mood,” truly embodying what it means to be “effects-based.” All their strains are labeled with a purpose, which is printed vibrantly on the packaging in front. For me personally, smoking with intention has been the absolute game-changer, and I love to know how the weed will affect me going into a sesh.

Claire Kalb, head of marketing at PHASES, states, “With the PHASES branding and aesthetic, we really wanted to focus on approachability and ensuring that the cannabis connoisseurs or the canna-curious can all walk into a store, see the PHASES packaging on the shelves, and understand what is in the carton. You have your effects, you have your strain type, you have the strain on the COA [Certificate of Analysis, which describes a product’s lab testing results]. It has the description on the packaging. So if you’re new to cannabis and you have no idea what you're waiting for, you can just read the box and really understand what the product is. And feel less intimidated about making that choice within your cannabis consumption.”

What Makes PHASES' Blue Dream A Standout Cannabis Strain?

In addition to the unmatched vibes from The Woods, which is one of PHASES’ partners, it was hard to miss the Rolling Bar, where you could pick which strain for them to roll up for you. The choices were Blue Dream or Hawaiian Headband, with the former being the star of the evening. If you’re a true stoner who’s been smoking for ages, you know how classic the Blue Dream strain is. Not only is it nostalgic, but it also takes you back to reminisce on your earliest cannabis experiences, and what they really embodied.

And if this was your first time trying Blue Dream, you were in for a treat. Other activations included themed cabanas and an ice cream truck full of delicious popsicles (to keep you cool!). Swag, stickers, and merch were also available to take home.

For more about PHASES, visit phaseseffects.com or follow @phaseseffects on Instagram.

Written By:

Shirley Ju is a journalist, media host, and seasoned music industry professional. She is the founder of Shirley's Temple, a podcast series with a focus on mental health, where her guests include Trippie Redd, Chanel West Coast, Ricky Williams, Blac Chyna, and more. Shirley's work has been featured in publications such as Variety, Complex, Nylon, Flaunt, and REVOLT; she can also be seen doing exclusive interviews for leading urban news source VLADTV, featuring a platform with 5 million subscribers. Find out more about Shirley at @shirju on Instagram and Twitter, and on LinkedIn.

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