Mike Tyson Named CEO of Carma HoldCo, Leading TYSON 2.0 and Lifestyle Brands Into a Bold New Era

When Mike Tyson steps into the ring, the world watches. Now, the undisputed champ is entering a new arena—this time as the CEO of Carma HoldCo, the powerhouse parent company behind lifestyle brands TYSON 2.0, Ric Flair Drip, Wooooo! Energy, and Evol by Future.

The move marks a bold new chapter in both Tyson’s personal journey and the evolution of Carma HoldCo, a company that’s quickly become synonymous with pop culture, plant medicine, and raw authenticity.

“I’ve wanted to be more involved for a long time, and now is the right time to take that step,” Tyson shared. “This isn’t just a title—it’s a responsibility I take seriously.”

As a co-founder of Carma, Tyson has already been a driving force behind the brand’s vision. From formulating products to personally engaging with fans and partners, the former heavyweight champion has brought his signature intensity to the boardroom. But stepping into the CEO role officially places him at the helm of a company designed to shake up wellness, entertainment, and cannabis culture in one blow.

“Carma HoldCo was built on the belief that powerful stories and even more powerful products can change how people connect with wellness, entertainment, and culture,” Tyson said. “I’m fully committed to making sure everything we create stays true to who we are while growing in new and exciting ways.”

Known for its high-profile collaborations and culturally resonant branding, Carma HoldCo has carved out a space where icons like Ric Flair and Future don’t just lend their names—they shape the brands. Under Tyson’s leadership, the company is doubling down on authenticity, innovation, and community connection.

Carma's roster is stacked with legendary names, but it's Tyson's personal evolution—from fighter to healer, from icon to entrepreneur—that continues to captivate. With his lived experience, global recognition, and unapologetically raw approach, Tyson is uniquely poised to lead Carma into its next phase—one where wellness meets rebellion, and legacy meets reinvention.

For a company already on fire, Tyson as CEO may be the final spark that lights the next era of lifestyle branding on a global scale.

About Carma HoldCo
Carma HoldCo Inc. is a leading global house of brands focused on elevating lifestyle through culture-driven products and experiences. With a portfolio that includes TYSON 2.0, Ric Flair Drip, Wooooo! Energy, and Evol by Future, Carma is redefining what it means to live—and consume—with intention.

For more information, visit carmahold.com.

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