At this year’s Tribeca Film Festival, Kiss My Grass debuted as one of the most impactful and emotionally resonant short documentaries in the lineup—a 17-minute revelation that explores the harsh realities and enduring resilience of Black women in the cannabis industry. Co-directed by Mary Pryor and Mara Whitehead, the film is a clarion call for equity, truth, and real visibility in a space still struggling to walk the talk on inclusion.

Pryor, a nationally recognized advocate and entrepreneur with deep roots in the cannabis, wellness, and social impact sectors, brings a rare blend of lived experience and cultural insight to the project. She has worked across multiple plant-based wellness organizations, policy initiatives, and equity campaigns—often behind the scenes, pushing for change that reaches far beyond the superficial optics of diversity.

With Kiss My Grass, Pryor steps fully into the spotlight as a filmmaker, storyteller, and movement builder.

Narrated by actor and activist Rosario Dawson and executive produced by both Dawson and Colin Kaepernick, Kiss My Grass amplifies the voices of women who are not only surviving in the cannabis space—they’re redefining it. Among those featured are pioneering founders and operators such as Kika Keith, Wanda James, and Hope Wiseman—each of whom has fought tirelessly to carve out space in an industry that has historically excluded women of color from ownership and investment opportunities.

“There’s an illusion that equity is being addressed,” Pryor says in the film. “But when you break down the numbers—who owns what, who gets funded, who gets heard—it’s a very different story.”

That story, told through raw interviews and stunning visuals, captures not only the structural inequities these women face but the depth of vision they carry for a better future. Kiss My Grass is poetic and urgent—a documentary that moves like a manifesto, daring viewers to ask hard questions and commit to meaningful change.

A Spotlight at Tribeca—and Beyond

Premiering as part of Tribeca 2025’s Juneteenth Shorts program, Kiss My Grass positions cannabis justice within a larger context of civil rights, economic liberation, and cultural truth-telling. It’s a major moment for cannabis media—placing stories from the plant community at the heart of one of the world’s most respected film festivals.

Upcoming screenings include:

  • Wednesday, June 11 at 3:00 PM – Shorts Theater at Spring Studios
  • Saturday, June 14 at 11:30 AM – AMC 19th St. East 6

Both showings are anticipated to draw crowds from across the cannabis and social justice communities, with Q&As and opportunities for deeper dialogue.

Ticket info: tribecafilm.com/films/kiss-my-grass-2025

Mary Pryor: A Force Behind—and Now In Front Of—the Camera

Mary Pryor’s career spans more than a decade of advocacy, from co-creating national campaigns for plant-based medicine to advising major cannabis companies on how to authentically center equity in their operations. Kiss My Grass is her directorial debut, but it’s also the product of years spent fighting for visibility, access, and truth.

With this project, she’s not just documenting a movement—she’s leading it.

The Future Is Rooted in Truth

Kiss My Grass isn’t just a short film. It’s a mirror, a megaphone, and a blueprint for an industry at a crossroads. In under 20 minutes, it tells the stories that matter most—the ones too often overlooked or left on the cutting room floor.

In amplifying the brilliance and struggle of Black women in cannabis, Kiss My Grass asks one simple question: Are you really ready for change?

If the answer is yes, this is where the conversation begins.

For more follow kissmygrassdoc.com/and instagram.