Honeysuckle Magazine Feature: Just A Little Higher Dispensary – Cultivating Family Values in NYC’s Cannabis Culture

In the ever-growing landscape of New York’s cannabis culture, Just a Little Higher stands out as a dispensary group that blends high-quality products with strong family values. With locations across the city and state, this familial cohort is committed to creating an inclusive and welcoming environment for all cannabis users. 

A Family Affair in the Cannabis Space 

Just A Little Higher was founded by Gregory Kornegay, a seasoned veteran in event production and music management. Paul Pagan joins the JALH from the event production days. They are not new to navigating complex industries, and their experience in the entertainment world has fueled their successful transition into cannabis. Along with their partnership in nine Conditional Adult Use Retail Dispensary (CAURD) licensees, they aim to make a lasting impact on New York's cannabis market by promoting equity, inclusion and big flavor. The newest member of the brand being Zaniyah Kornegay, the daughter of Gregory, whom at the age of 21 is poised to be amongst the youngest retail dispensary owners in New York State. 

Just a Little Higher emphasizes the importance of giving everyone a fair shot in the cannabis space, saying, "We want everyone to have the opportunity to be in the cannabis space, because it’s not easy to get into." 

Previous packed New York events with A Little Booking Agency

A Welcoming Space in the Upper West Side 

The dispensary’s flagship location on the Upper West Side (UWS) at 157 West 72nd Street offers more than just cannabis products; it serves as a cultural hub for the neighborhood. Just a Little Higher UWS is a place where locals are treated like family, with staff taking the time to understand individual needs and preferences. "We call them family," owners Todd Holloway and Tymel Kornegay explained. 

In addition to selling cannabis products, the store focuses on education, ensuring that visitors understand the strains and their potential benefits. This emphasis on safety and legality sets Just a Little Higher apart, offering a secure, regulated space for consumers to explore cannabis. 

Building Connections with the Community 

Community involvement is at the heart of Just a Little Higher. The dispensary regularly organizes toy drives, fundraisers, and supports local initiatives. Their roots in New York’s vibrant music scene bring added excitement to their locations, with plans for future events featuring local artists and performers. 

Local brands are also a central part of the dispensary’s offerings. By partnering with top New York cannabis producers like WaaHoo, Hudson Cannabis, and Hepworth Farms, Just a Little Higher ensures that customers have access to high-quality, locally-produced products. Their adoption of a store-by-store model guarantees a tailored feel for each neighborhood they serve. 

The journey into New York’s complex cannabis industry has been challenging, but the support of their collective has been key to Just a Little Higher’s success. The team likens the cannabis industry to the entertainment world, saying, "Our goal is to supply relief and help people. We're not just here to sell cannabis; we're here to spread good vibes and energy." 

A Little Booking Agency: Big Names 

In addition to their work in the cannabis space, the founders of Just a Little Higher run A Little Booking Agency, an event production company specializing in live entertainment. The agency curates a wide range of events, from intimate private parties to large-scale festivals, with a focus on diversity and quality. 

One of the agency’s most exciting events is the annual Just a Little Music Festival, featuring the 420 Shows, which celebrate both cannabis culture and live music. The upcoming festival on April 20, 2025, will showcase performances by legendary hip-hop artists from Method Man, Redman, The LOX, Jim Jones, Ghostface, Remy Ma, Raekwon & Funk Flex. Fans can enjoy a night of unforgettable performances at two premier venues: the MVP Arena in Albany and the Palladium Times Square in New York City. 

The Synergy Between Cannabis and Live Events 

The connection between Just a Little Higher Dispensary and A Little Booking Agency is a unique one, as the two ventures complement each other by merging cannabis culture with live entertainment. At events like the 420 Shows, attendees can meet with some of New York’s premium cannabis brands while enjoying top-tier performances, creating a fully immersive experience. 

This synergy has made the events popular among both cannabis enthusiasts and music lovers, offering a space where people can relax, enjoy live music, and celebrate their shared passions. 

Looking Ahead: The Future of Both Ventures 

Just A Little Higher Dispensary and A Little Booking Agency continue to thrive, they are redefining how we experience both cannabis and entertainment, with a clear vision to create lasting impacts on their communities. 

For more information on the Just a Little Music Festival and to purchase tickets, visit the event pages for the MVP Arena and Palladium Times Square shows. Don’t miss out on this iconic 420 celebration, kicking off on April 20, 2025. 

Get tickets here for Times Square and here for Albany.

For More, visit For more information, visit justalittlehigher.com or follow @jalhdispensary on Instagram.  A Little Booking Agency website and instagram