On September 5, 2025, America’s #1 pre-roll brand launches in New York, entering over 50 dispensaries from Manhattan to Albany. For Jeeter, the move represents far more than a market expansion. With a new Hudson Valley production facility and over 200 local hires, the brand is declaring its intent to plant roots in the Empire State and take its place on the world’s most influential cultural stage.
For founders Sebastian and David Solano, Lukasz and Patryk Tracz, Petar Dimitrov, and Scot Garrambone, this moment is the realization of a lifelong passion for cannabis. What began as six friends sharing a love of the plant has grown into the most dominant pre-roll brand in North America, one that seamlessly bridges cannabis with music, sport, fashion, and entertainment.
From Festivals to Cannabis Visionaries
Before Jeeter became a household name, the team had already proven their ability to build cultural movements. As the creators of Life in Color, one of the world’s largest electronic music festivals, they spent more than a decade producing events that drew tens of thousands across Brazil, Japan, Korea, and Europe. That experience taught them how to scale, how to tell stories, and how to create moments that resonate — lessons they now bring into cannabis.
When they launched Jeeter in 2017, their mission was clear: transform the pre-roll from a commodity into an icon. Jeeter was conceived as a cultural platform, a way to bring the plant into mainstream conversations through creativity, community, and connection.
Reinventing the Pre-Roll
That vision becomes reality with Baby Jeeters, five-packs of infused mini pre-rolls that redefine the market. What was once a niche segment — just 5% of pre-roll sales — now accounts for more than 60% of the category, with Jeeter commanding the lion’s share.
Today, Jeeter holds the largest pre-roll market share in North America, generating hundreds of millions in annual revenue. Its footprint spans California, Michigan, Arizona, Massachusetts, Canada, and now New York, proving that a product once overlooked can become the centerpiece of cannabis retail.
Culture as Strategy
Jeeter’s success has always been about more than numbers. The company positions itself as a lifestyle brand, weaving cannabis into the broader fabric of culture. Events like Jeeter Day and Jeeter Bowl immerse fans in celebrations that blend cannabis with music and sport. Collaborations with icons such as Dwyane Wade, Ricky Williams, and the Marley family extend the brand’s reach into communities where authenticity matters most.
The brand also expands into fashion, creative campaigns, and film. With Jeeter Films, launched in partnership with National Lampoon, the company produces documentary-comedy shorts with ambitions for full-length productions. Philanthropy is woven throughout, as collaborations often support athlete-driven charities and community causes. In every venture, Jeeter underscores its vision: cannabis not as an isolated industry, but as a cultural force that drives storytelling, entertainment, and connection.
Why New York Matters
All of this momentum builds to Jeeter’s most ambitious move yet: its debut in New York. The launch is designed not only to place products on shelves but also to make a cultural statement.
The rollout includes the Mile High Experience, an airplane-themed pop-up with interactive photo ops; Jeeter Hook Up Days, surprise drops across the state; and two major New York City events that merge cannabis with music and nightlife. True to the brand’s ethos, these activations are not just promotional—they are moments of cultural integration, embedding Jeeter into the pulse of New York.
New York represents more than a new market. For Jeeter, it is the proving ground for the idea that cannabis belongs at the center of global cultural innovation. The Empire State is where trends in music, art, and fashion ripple outward to the world—and Jeeter’s arrival signals that cannabis is ready to stand alongside them.
The Future of Cannabis Storytelling
In just seven years, Jeeter has grown from a slang term between friends into an Inc. 5000-recognized company, featured in Forbes, Rolling Stone, and CNBC. Its rise is proof of what happens when a brand is built on passion, creativity, and vision.
While many companies chase short-term sales, Jeeter invests in long-term cultural equity. The founders understand that culture builds loyalty, and loyalty builds markets. By embedding cannabis into music, sport, fashion, and film, they elevate the pre-roll into a cultural artifact.
Now, with New York as its newest stage, Jeeter is not just expanding. It is redefining cannabis branding, proving that what began as a passion for the plant can grow into a cultural movement—one that belongs on the world’s biggest stage.
🎤 Bonus: Exclusive Q&A With Jeeter Co-Founder Sebastian Solano
Honeysuckle: What made you decide to start Jeeter?Sebastian Solano: “We all loved smoking cannabis. And in 2017 we were like, yo, this is the perfect next chapter.Cannabis connects everything we love—sports, entertainment, events, music. So we moved to California to launch Jeeter.”
Honeysuckle: How did you land on pre-rolls?
Sebastian Solano: “We’re not growers, we’re not extractors—we’re brand builders. We said, forget the noise. Let’s focus on building a joint that’s amazing. We always believed pre-rolls were the future of this industry.”
HS: What was the turning point?
SS: “When we launched Baby Jeeters, it just took off. People loved them, and suddenly infused pre-rolls went from 5% of the market to 60%. We were half of that category. That’s when Jeeter really blew up.”
HS: How do you approach collabs?
SS: “We don’t want Jeeter to be about a celebrity. We want Jeeter to be a platform—for athletes, artists, anyone with a story. Like our collabs with the Marley family or Ricky Williams. And we always tie it to charity.”
HS: Why is New York special for Jeeter?
SS: “New York is the heartbeat of culture. It’s not just another market—it’s a global stage. That’s why we moved here ourselves. We want people to know Jeeter isn’t a big corporate machine. We’re just six guys living the American dream.”
🎉 Jeeter’s New York Launch: What You Need to Know
- Launch Date: Friday, September 5, 2025 at 4:20 p.m.
- Where to Buy:Over 50 dispensaries across Manhattan, Brooklyn, Queens, Staten Island, Long Island, and Albany. (Full list: jeeter.com/locations/new-york)
- Products: 15 infused strains (Blueberry Kush, Strawberry Sour Diesel, plus NY-exclusive Skywalker OG), available in Baby Jeeter (5 x .5g), 1G, and XL (2g) formats.
🚀 Special Launch Events
- Mile High Experience Pop-Up – Airplane-inspired activation with real seating, playful photo ops, limited drops, and a “Pick Your Seat” mini-game. Launching September 5 in NYC, then touring statewide.
- Jeeter Hook Up Days – Weekly surprise drops at dispensaries, including an unreleased 1G pre-roll available only at select locations (new spots announced every Tuesday).
For more follow Jeeter Instagram and website
