Honeysuckle x Reality Sandwich x Inner Circle Bring the Heat to the Lower East Side

On October 8, New York’s creative heartbeat pulsed from the Lower East Side as Honeysuckle Media, Reality Sandwich, and Inner Circle united for AFTERHOURS — the unofficial Hall of Flowers NYC afterparty that became the moment of the week. Held at Mi Casa, this exclusive night blurred the lines between art, music, and movement, proving once again that culture isn’t confined to daylight. It’s alive after dark.

Guests entered a space transformed — walls came to life under @roach_rgn’s live graffiti performance, layers of color shifting and dripping as the night unfolded. Legendary DJ @statikselekt and sonic curator @catouellette took turns commanding the decks, blending old-school soul with modern energy. Every track felt like a call to motion, a reminder of why New York remains the epicenter of rhythm and reinvention. Custom cakes from @pollycooks, signature slices from @scarrspizza, and cocktails from @weedubest (featuring pours by @drinkjungl) fueled the night — a perfect mix of indulgence and intention.

Powering the Culture: The Brands Behind the Movement

The experience was powered by a collective of innovators whose work embodies craft, authenticity, and vision. JETTY, a pioneer in California extraction, brought their clean, terpene-forward energy to the East Coast, reminding everyone what it means to lead with integrity and taste. @zizzle.official, the fast-rising lifestyle and culture brand, infused the night with its signature style — bridging worlds of design, luxury, and creativity.

@illicitbrand.official and @illicitbrandcertified, both rooted in advocacy and impact, represented a deeper current: cannabis culture as resistance and liberation. @flowermillusa added engineering elegance with precision-built tools that preserve flavor and elevate ritual. Meanwhile, @revertnyc, born from the grit and honesty of the five boroughs, reflected everything that makes New York’s creative scene real — resourceful, relentless, and raw.

Rounding out the partners were @drinkjungl, crafting functional beverages designed for balance and vitality, and a powerful trio of retail trailblazers: @honeygrovenj, @littlebeachharvest, @terpbros.nyc, @DrinkJungle and @BlazySusan. Together, they form an ecosystem of equity-driven operators shaping the Northeast retail landscape — each rooted in community, storytelling, and cultural connection.

Supporting partners included @cannamanagementgroup, @theemeraldny, @theothermagazines, @compoundgeneticsofficial, @mrcannabisevents, and @goodkylesmokes, all uniting around a shared vision: a future where creativity and consciousness coexist.

A New Era for Honeysuckle

The night also marked the launch of Honeysuckle’s first Hypebeast Genre Issue, a collectible print debut that pushes the boundaries of media design — sneaker-shaped, culture-driven, and impossible to ignore. Guests at AFTERHOURS received early copies featuring Dave Polley of @preferred_gardens on the cover, shot by @philemerson, alongside features with @bostoncannabisweek, @highervibrations.co, @madeinxiaolin, and @cv420, with @dankbydefinition closing the back cover in signature street style.

In true Honeysuckle form, the night blurred every boundary — between media and movement, art and activism, nightlife and narrative. It wasn’t just an afterparty. It was proof that culture is still built by hand, by heart, and by those who show up.