Green Label Rx, a pioneering force in the cannabis industry, opened the doors to its first retail location in Canoga Park, California on Saturday, August 24th. This milestone marks the culmination of a 25-year journey for founder Jason McKnight, a legacy operator, and social equity license holder, and the final step in creating a completely vertical seed-to-sale cannabis company.
What Is Green Label Rx Founder Jason McKnight Saying About Opening His First Dispensary?
“Five years ago, I was convicted for selling cannabis and was facing a five year sentence,” Jason McKnight states. “Yet, here I am today doing exactly what I said I would do.”
How Has Green Label Rx Become A Social Equity Leader In Cannabis?
For decades, Jason and his wife Kelly McKnight have been steadfast advocates for the cannabis community, ensuring that Green Label Rx upholds the highest standards of quality, sustainability, and social responsibility. Despite the challenges and injustices the powerhouse couple endured, Green Label Rx has become the premier social-equity license-to-license provider in California.
What Can Consumers Look Forward To At Green Label Rx's New Dispensary?
Located at 20924 Vanowen Street, Canoga Park, the new storefront offers a curated selection of premium cannabis products and will bring an expanded commitment to equitable ownership and employment opportunities in the cannabis industry. The McKnights are operating the retailer in partnership with fellow social equity license holder Michael Asseraf.
Which Artists Attended Green Label Rx's Grand Opening?
Artists in attendance on opening day included photographer and entrepreneur Jerry Krecicki, rappers Bankrol Hayden and Marty Grimes, cannabis content creator and media personality The Cannabis Cutie, actress Tyler Rae, and many others. During the launch ceremonies, the McKnights and their team were honored with a citation from the office of Los Angeles City Councilmember Bob Blumenfield.
The Green Label Rx dispensary is now open at 20924 Vanowen Street, Canoga Park, CA. For more about Green Label Rx, visit greenlabelrx.com.
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Written By:
Shirley Ju is a journalist, media host, and seasoned music industry professional. She is the founder of Shirley's Temple, a podcast series with a focus on mental health, where her guests include Trippie Redd, Chanel West Coast, Ricky Williams, Blac Chyna, and more. Shirley's work has been featured in publications such as Variety, Complex, Nylon, Flaunt, and REVOLT; she can also be seen doing exclusive interviews for leading urban news source VLADTV, featuring a platform with 5 million subscribers. Find out more about Shirley at @shirju on Instagram and Twitter, and on LinkedIn.
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Featured image: Green Label Rx founders Jason McKnight (center right) and Kelly McKnight (far right) celebrate their opening day with their team and a citation from Los Angeles City Councilmember Bob Blumenfield, delivered by Jill Klein (center). (C) Jaycee Alcala @jayceealcala
