2025 4/20 Sales Data Revealed: Jane Technologies Unpacks Cannabis Market Trends
As the haze of another historic 4/20 clears, the numbers are in—and they tell a story of evolution in real time. Jane Technologies, the cannabis e-commerce powerhouse that supports thousands of dispensaries across 39 states and Canada, has just dropped its comprehensive report on 2025's 4/20 sales activity. And the trends? Let’s just say the market is blooming in unexpected ways.
The Reign of the Flower Continues
According to Jane’s analysis, flower remains king, accounting for a commanding 41% of all sales on 4/20. That’s not just a nod to tradition—it’s proof that consumers still crave the full-bodied, terpene-rich experience that raw bud delivers. Trailing behind, but still pulling serious weight, are vape products (27%), edibles (14%), pre-rolls (10%), and extracts (6%).
What does this mean? Even as convenience products like vapes and edibles rise in popularity, there’s no substitute for the raw, unfiltered ritual of rolling up. The modern consumer may be experimenting, but they’re also holding tight to the roots of cannabis culture.
Top Performing States: A Power Shift Emerges
In what may surprise some industry watchers, this year’s Top 5 states by 4/20 sales were:
- Illinois
- California
- Pennsylvania
- Maryland
- Nevada
Illinois holds firm at the top for the second year running, showing impressive staying power. But the bigger story lies in the state swaps: California jumps from fourth to second, while Florida—previously in the top three—falls off the leaderboard entirely, replaced by Nevada, a state quickly becoming a national contender in adult-use sales and consumption lounges.
Compared to 2024, the shift is telling:
Last year’s top 5 looked like this:
- Illinois
- Pennsylvania
- Florida
- California
- Maryland
It’s a reshuffling that speaks volumes about regional policy, access, and consumer engagement. States with stronger infrastructures, wider product variety, and more mature retail ecosystems are pulling ahead—and fast.
What the Numbers Don’t Show (But We Know to Ask)
Beyond the raw data, these trends raise deeper questions:
- What’s fueling Illinois’ continued dominance?
- How is Pennsylvania holding strong despite its medical-only status?
- Is California seeing a true retail revival after years of regulatory and pricing woes?
These are the stories behind the stats—and Honeysuckle is watching closely.
From Data to Dialogue
Jane Technologies, already a key player in shaping how consumers shop for cannabis, is offering more than just a dashboard snapshot. With their finger on the pulse of both legacy and emerging markets, the company is uniquely positioned to help us decode these seismic shifts in consumer behavior.
As we reflect on 4/20—the high holy day of the plant—it’s clear that the cannabis landscape is no longer coasting. It’s evolving, rapidly, state by state, SKU by SKU. And Jane’s data gives us the roadmap for what’s next.
We’ll be diving deeper in the coming weeks. In the meantime, one thing’s for sure: 2025’s numbers prove that this industry isn’t just growing. It’s maturing.
Stay tuned for more data drops, exclusive interviews, and behind-the-scenes insights from the nation’s greenest holiday.
