The beat dropped in Mastic, Long Island this weekend as DJ Lobo, renowned for repping Heavy Hitters and championing Latino music culture, joined the celebration for the grand opening of BackPack Boyz Long Island. Known for his global sound and electrifying energy, Lobo brought more than just music—he brought love, culture, and full support for the cannabis movement.

“I was invited here to this grand opening. It’s a beautiful store they have here,” he shared. “So congratulations to the BackPack crew, the cannabis—and I’m all for it.”

With a voice that’s long been a staple across New York’s Latin music scene, DJ Lobo lit up the space with contagious energy, spinning tracks that made the crowd move and elevated the launch to true block party status.

🎶 Mixing Music and the Plant

When asked how cannabis plays a role in his life and artistry, Lobo didn’t hesitate:

“Yes, I do [use cannabis]. I love it. It’s amazing. It just relaxes me—and it’s good when you’re in the house mixing music, just bringing that flavor and that vibe, that energy that everybody wants to vibe out to.”

That energy came through loud and clear at the Long Island launch, where BackPack Boyz continues its mission to blend authentic cannabis culture with streetwise branding and community representation. With stores already in California, Michigan, and Arizona, the New York expansion feels like a natural next step—especially with support from cultural icons like Lobo.

Backpack Boyz East New York and New Jersey partner Jay Almonte and DJ Lobo at BPB Mastic

🌎 A Global Soundtrack

Known for genre-hopping with ease, DJ Lobo explained his style as a reflection of the world he moves through:

“There’s so many different genres that I play—from bachata, dembow, reggaeton, top 40, hip-hop, R&B—I basically play all types of music.”

That range mirrors the inclusive, multicultural vibe of BackPack Boyz itself—a brand founded on real hustle, global flavor, and plant-powered legacy.

As the smoke cleared and the speakers blared, one thing was certain: BackPack Boyz Long Island isn’t just a dispensary—it’s a cultural statement, and DJ Lobo is on the right frequency.

📸 Stay tuned for more from BackPack Boyz and DJ Lobo on Honeysuckle’s channels. New York, we’re just getting started.


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