Bktherula’s LUCY Era Hits NYC: Private ESSX Listening Party and Live Show Kick off New Era
Last night, July 10th, the Lower East Side pulsed with energy as Bktherula hosted an exclusive Friends and Family Listening Experience for her upcoming album LUCY. Held at ESSX, a fashion-forward concept store and cultural hub at 140 Essex Street, the event offered a first glimpse into the sonic world of LUCY—an album already shaping up to be a major moment in her career.
ESSX, known for its distinct curation of streetwear and art, served as the perfect backdrop for Bktherula’s evolving sound. The brand’s fusion of music, fashion, and underground energy aligned seamlessly with the artist’s raw and unconventional approach. The space was dimly lit, with a striking cross-shaped projection of the LUCY album art stretching floor to ceiling—setting a tone that was both reverent and rebellious.
The Sound of LUCY
From 7 to 10PM, Bktherula moved throughout the room, sharing unreleased tracks that were both emotional and experimental. LUCY is an introspective record—leaning into vulnerability, power, and transformation. Without pretense, Bktherula let the music speak, then filled in the gaps with brief, powerful reflections.
“This is me shedding layers,” she said, speaking softly but with clarity. “LUCY is the version of myself that doesn’t hold back anymore.”
The project, a fusion of hard trap drums, lo-fi distortion, and airy melodies, reflects the genre-defying artist’s growing range. Each song hit with intention. Guests listened closely—no skipping, no talking, just locked-in focus on the journey unfolding through the speakers.
The Scene and Sponsors
The event drew a tight mix of tastemakers, creatives, and collaborators. Saintwoods, 7th Street Burger, and Vodka by Saintwoods provided refreshments that added a social ease to the listening room. Burger sliders made the rounds alongside custom cocktails, and the vibe was celebratory, but grounded—more like an art opening than a party.
True to form, ESSX brought the fashion edge. Guests filtered in wearing everything from experimental streetwear to full looks straight from the brand’s racks. With music, visuals, and styling all syncing effortlessly, it was clear this wasn’t just a music drop—it was a cultural statement.
Building Toward the Live Show
Bktherula’s NYC performance is set for tonight, and the buzz around LUCY has only grown louder. If the listening party was about intimacy and intention, tonight’s show is expected to unleash the full power of her new sound.
For those who’ve been following her rise from SoundCloud standout to genre-bending performer, LUCY feels like a culmination—and a rebirth. It’s fearless, focused, and unapologetically her.
Stay tuned to Honeysuckle for exclusive photos and coverage from the live performance. LUCY drops June 27—don’t blink.
Follow @bktherula, and @nodubz for more.
