If cannabis is a global race, Yuval Soiref is betting on infrastructure—and it looks like he’s winning. As CEO of Green Success, Soiref leads one of the most ambitious medical cannabis ventures on the planet: a vertically integrated, EU-GMP-certified powerhouse with over 18 tons of production capacity, headquartered in North Macedonia and now fueling some of the most recognized brands in the industry.
“I believe what we’ve created over the last few years is the biggest infrastructure the medical market has ever seen,” Soiref says. “And we built it with precision—GMP standards, scalability, and a vision that infrastructure would win.”
He wasn’t wrong.
From North Macedonia to the World
At the heart of Green Success’s strategy is a state-of-the-art facility in North Macedonia, engineered to meet the strictest pharmaceutical standards. With more than 18 tons of annual production and a full EU-GMP license, the site has become a launchpad for global brands entering high-barrier medical markets.
But it’s not just about volume. It’s about vision. Soiref and his team saw where the industry was headed—beyond hype, beyond flashy branding—to a new era where regulatory compliance and supply chain reliability would determine long-term dominance.
“It’s not enough to grow flower anymore,” he explains. “You need to be able to deliver it—clean, on time, and at scale—to the biggest and most demanding markets in the world.”
Tyson 2.0 and the Rise of a Brand House
In 2024, Green Success made headlines by introducing Tyson 2.0 into the European medical cannabis market. The collaboration was more than a celebrity endorsement—it was proof of concept that a North Macedonian facility could service the biggest names in cannabis, meet German pharmaceutical standards, and still deliver market appeal.
“Tyson was just the beginning,” Soiref says. “We’ve now positioned ourselves as the biggest house of brands the medical market has ever seen.”
With a model that allows internationally recognized labels to plug into Green Success’s infrastructure—while remaining compliant across borders—the company is transforming from manufacturer to brand platform, giving legacy and emerging names alike the power to scale into Germany, the UK, Australia, and beyond.
Germany: The World’s Largest Medical Market
Green Success’s biggest footprint today is in Germany, which remains the largest and most tightly regulated medical cannabis market on the planet. With a population of over 80 million and strict EU pharmaceutical oversight, it’s where many brands stumble—but Green Success has thrived.
“We’re very happy to be working in Germany,” Soiref says. “It’s the gold standard. If you can succeed there, you can build anything.”
Through a network of distributors and local partners, Green Success now provides branded and white-label products to German pharmacies, meeting a demand that’s only expected to grow in the wake of the country’s cannabis decriminalization and pilot program legislation.
And it doesn’t stop there. The company has already expanded into the UK and Australia, with Czech Republic and Israel slated next on the roadmap.
Forecasting the Future
Soiref’s approach to cannabis has always been analytical, driven less by trends and more by data, structure, and long-game strategy.
“We forecasted that infrastructure was going to win,” he says. “And now we’re seeing that play out. Compliance, consistency, trust—those are what define success in today’s medical market.”
For Soiref, the future is less about being everywhere at once and more about being the backbone for brands that want to go everywhere—without losing control or credibility along the way.
A Global Vision in Motion
With a presence in nearly every major regulated market and a facility capable of handling massive scale, Green Success isn’t just riding the wave of cannabis globalization—it’s building the engine behind it.
With a presence in nearly every major regulated market and a facility capable of handling massive scale, Green Success isn’t just riding the wave of cannabis globalization—it’s building the engine behind it.
From Tyson 2.0 to upcoming partnerships still under wraps, Soiref’s team is quietly proving that the next era of cannabis isn’t built on flash. It’s built on infrastructure, foresight, and flawless execution.
“You can have a great brand, great story, great flower. But without the infrastructure, you’re just guessing,” Soiref says. “We built Green Success to remove the guesswork.”
And that infrastructure is only growing. Green Success now operates across a global network of production sites with over 50 tons of total capacity—spanning Israel, Thailand, Portugal, North Macedonia, Africa, and Canada. The company also works closely with GMP-certified partners in Germany, the UK, and Australia, supporting a wide-reaching supply chain built for international compliance and scale.
New markets are already on the horizon, including launches in the Czech Republic and other key regions, as Green Success continues to expand its role as the backbone of the medical cannabis industry worldwide.
From Tyson 2.0 to upcoming partnerships still under wraps, Soiref’s team is quietly proving that the next era of cannabis isn’t built on flash. It’s built on infrastructure, foresight, and flawless execution.
As he puts it: “You can have a great brand, great story, great flower. But without the infrastructure, you’re just guessing. We built Green Success to remove the guesswork.”
Follow Green Success on Instagam and their House of Brands that includes Tyson2.0, Cali-X, PACKS, Seed Junky, Topz n Popz, Bud Remedy and More coming!
