Your Highness Genetics Launch in Israel With Together Pharma, Bringing California Cannabis Culture to Tel Aviv

The globalization of cannabis culture is accelerating, and few collaborations capture that momentum quite like the arrival of Your Highness genetics in Israel. In partnership with Together Pharma, the California-born brand is officially bringing its terpene-driven cannabis genetics to the Israeli medical market—marking a significant cultural and botanical bridge between Los Angeles and Tel Aviv.

For a brand rooted in California’s legacy cultivation scene, the move represents more than geographic expansion. It is about translating a culture, a philosophy of breeding, and a lifestyle into a new ecosystem that already values both science and quality.

“The vision for Your Highness has always been global expansion, bringing exceptional cannabis to people all over the world,” the team explains. “The fact that consumers as far away as Israel can now experience our brand is truly incredible. From California to Israel! Reaching this level of international presence is a dream come true.”

A Natural Cultural Fit

Israel might technically operate as a medical cannabis market, but culturally the environment feels familiar to those from California’s cannabis community. Israeli consumers—many of whom are patients—have developed a sophisticated understanding of terpene profiles, cultivation techniques, and genetic quality.

According to the Your Highness team, that cultural overlap made the country an obvious next step.

“Israel has a deep cannabis culture that feels a lot like California,” they explain. “It is technically a medical market but the community acts like a recreational one. The patients out there are educated on terpenes and quality and seem tired of sterile medical branding. They want real legacy streetwear energy and that is exactly what we bring.”

The partnership with Together Pharma emerged through the brand’s existing international network.

“We found Together through our current partnership in Canada. All of our genetics are grown in Canada,” the team says. “We are experienced in knowing what type of partnership vibes well with us, and Together fit perfectly. They know what’s good with cannabis culture so we work really well together.”

Legacy Genetics Meet Israeli Innovation

Israel has long been recognized as a global leader in cannabis research and pharmaceutical development. The country’s rigorous testing standards and strong medical framework demand both transparency and consistency from producers.

For Your Highness, those standards align with the way the brand approaches breeding.

“Israeli patients treat their medicine seriously and demand transparency,” the team explains. “Our genetics fit right in because we breed for specific terpene profiles and effects, not just bag appeal.”

Bringing proven California cuts into a market already focused on cannabinoid science and plant research, they say, creates a unique synergy.

“When you bring heavily proven legacy California cuts into an ecosystem that already appreciates the science behind the plant, it elevates the whole experience.”

Unlike some brands that simply license a name or logo in new markets, Your Highness says its approach centers on preserving authenticity.

“We aren't a corporate suit brand,” they say. “We come from the legacy market and the grow rooms of California since 2013. When you smoke Your Highness you are smoking actual legacy culture. Other brands just license a logo, but we ensure the flavor, the experience, and the lifestyle translate how it does in Los Angeles.”

Adapting Genetics Without Losing Their Soul

Entering Israel’s medical market required careful selection of phenotypes capable of meeting strict regulatory standards without sacrificing terpene expression or potency.

“We had to select cuts that hit the strict Israeli medical testing standards without losing their soul,” the team says. “We worked closely with our partners to find the exact phenotypes that hit heavy and pass microbial testing but still carry that loud West Coast terpene profile that the Tel Aviv market deserves.”

Protecting terpene preservation remains central to the process.

“It is everything,” they explain. “We require all batches to live up to our same California standards. We obsess over the dry and cure process and the packaging because preserving those terpenes is what separates fire weed from generic mids.”

More Than Distribution

For Your Highness, the collaboration with Together Pharma extends beyond simply moving product into a new market.

“They bring real cultural alignment,” the team says. “It is rare to find a medical operator that actually understands culture and respects the legacy roots of the plant. They aren't just moving product for us, they are helping us translate the Your Highness lifestyle to the Israeli patient community.”

That philosophy also shaped the way the brand chose to debut its genetics locally—with a public launch event in Tel Aviv rather than a quiet medical rollout.

“We don't do quiet rollouts,” they say. “We wanted to throw an event to look the community in the eye and show them we are bringing the real California cannabis culture to their doorstep.”

Building a Global Cannabis Network

The Tel Aviv launch may only be the first step in what the brand sees as a broader international strategy.

“Establishing a foothold here doesn't just open up a new market for us,” they say. “It gives us a base to innovate and potentially push deeper into other emerging international markets. This is just the beginning.”

At the core of that strategy is a focus on breeding strains designed to last beyond short-lived hype cycles.

“A trending strain is just hype and temporary bag appeal,” they explain. “A timeless strain has a terpene profile that people actually want to smoke every single day. It has stability, repeatability, and a high that keeps the consumer coming back. Hype fades but a real quality experience lasts forever.”

As the brand scales internationally, maintaining genetic integrity remains the ultimate priority.

“You have to be ruthless about who you partner with,” they say. “We only work with operators who share our obsession with quality control. We standardize our SOPs and we don't sign off on a drop until the smoke test proves it lives up to our standards.”

From Los Angeles grow rooms to Tel Aviv’s evolving medical cannabis landscape, the collaboration between Your Highness and Together Pharma signals a new chapter in the global exchange of cannabis genetics—where culture, science, and community meet at the intersection of flavor and innovation.

For more, follow https://yourhighnessla.com and https://www.together-pharma.com