On August 16, 2024, WYNK, the groundbreaking THC-infused seltzer, celebrated its dynamic partnership with Mixmag, the world’s leading dance music and club culture editorial brand. This exciting collaboration marks WYNK’s entry into new social spheres, bringing a refreshing twist to nightlife and on-premise events. The event was part of Mixmag’s renowned The Lab series, a global showcase for top DJs and emerging talent, and it also marked Mixmag’s eagerly awaited return to New York City since 2020.
WYNK and Mixmag: Redefining Social Experiences
WYNK has made a name for itself with its innovative approach to adult beverages, offering THC seltzers that provide a unique alternative to traditional alcohol. Angus Rittenburg, CEO of WYNK, expressed his enthusiasm for the partnership, stating, "Through the partnership with Mixmag, WYNK is extending into new venues to bring a new kind of social buzz to nightlife and other on-premise opportunities. In a space where alcohol brands are the traditional sponsor, WYNK is responding to consumer demand for a new category of adult beverage."
The collaboration with Mixmag highlights WYNK’s commitment to enhancing social experiences by offering a novel beverage option that aligns with the evolving preferences of today’s consumers. The event not only showcased WYNK’s distinctive product but also highlighted its role in transforming the landscape of social drinking.
An Epic Return to NYC with The Lab Series
Mixmag’s The Lab series, celebrated for its high-energy parties and live DJ performances, returned to New York City with this special edition. Nick DeCosemo, Global Editorial Director of Mixmag, shared his excitement about the event, saying, "Mixmag is thrilled to return to New York for this very special edition of our flagship DJ streaming show, The Lab. We're excited to partner with WYNK to create an unforgettable night that celebrates music and innovation."
The Lab Series is known for its global reach, having featured events in cities from Detroit to Delhi and Berlin to Bali. New York, with its rich dance music heritage, holds a special place in Mixmag’s history, making this event even more significant.
Electrifying Performances at SILO Brooklyn
The event was headlined by INVT, renowned for their electrifying music and bold clothing designs. Bringing their unparalleled energy from Miami, INVT set the stage at SILO in Brooklyn ablaze. The performance was complemented by rising star x3butterfly, who delivered an eclectic and energetic set, adding to the vibrant atmosphere of the night.
The WYNK x Mixmag Lab Series combined top-tier live music and live streaming with WYNK’s innovative cannabis seltzer, creating a memorable and transformative social drinking experience. This collaboration exemplifies how WYNK is pioneering new ways to enjoy social events, merging the worlds of music, technology, and cannabis.
A Milestone in Dance Music Culture
The event on August 16 marked a significant milestone in both WYNK’s and Mixmag’s histories. It underscored the growing trend towards alternative beverages in social settings and celebrated the return of one of the most influential names in dance music to New York City. The evening not only spotlighted top-tier talent but also demonstrated WYNK’s role in reshaping social experiences.
As WYNK continues to innovate and partner with leading brands like Mixmag, the future looks bright for fans seeking new and exciting ways to enjoy nightlife. The success of this event is a testament to the evolving landscape of social gatherings and the growing popularity of cannabis-infused beverages.
Stay tuned for more updates on WYNK and Mixmag’s future collaborations and events. For those who missed the live stream, check out Mixmag’s channels for highlights from the night and keep an eye out for upcoming events that promise to push the boundaries of music and social experiences.
