In a daring leap forward for the cannabis beverage industry, Wherehouse Beverage Co., renowned for its acclaimed WYNK zero-calorie, zero-hangover cannabis seltzer, has launched its most ambitious marketing initiative to date. Dubbed "Get Together," this expansive 360-degree campaign is set to redefine social drinking in an increasingly digital age, blending the realms of cannabis and traditional social enjoyment.
A Meteoric Rise in Popularity
WYNK®’s latest move comes on the heels of a staggering 300% increase in year-over-year growth for June. This explosive rise underscores a growing consumer appetite for cannabis-infused beverages that offer the buzz of alcohol without its infamous drawbacks. With its innovative approach, WYNK is positioning itself as a frontrunner in the low-dose THC seltzer market, rapidly becoming a staple in bars, liquor stores, and restaurants.
Bridging the Gap Between Alcohol and Cannabis
Angus Rittenburg, CEO and Co-Founder of Wherehouse Beverage Co., highlights the shift in consumer preferences. "People are increasingly opting for WYNK® as an alternative to alcoholic drinks because it delivers a comparable social buzz without the negative side effects," says Rittenburg. He adds that the campaign is not just about selling a product but also about mainstreaming cannabis consumption in a way that parallels traditional alcohol marketing.
The "Get Together" campaign promises to be a game-changer. Its message—“It’s seltzer, with a WYNK of THC”—emphasizes the seamless integration of WYNK into familiar social settings. The visuals are designed to evoke a sense of comfort and connectivity, reflecting the core values of the campaign.
A Multi-Faceted Marketing Blitz
Chicago, a city that has wholeheartedly embraced cannabis beverages, will be the focal point of the campaign. Since its debut in November, WYNK has seen an impressive 75% quarter-over-quarter growth in the Chicagoland area, fueled by early adopters from music venues like Thalia Hall and leading retailers such as Binny's.
The campaign’s execution will be as diverse as it is strategic, featuring:Out-of-Home billboards and digital advertising, guerrilla wild postings, robust digital campaign, events and sweepstakes.
A Revolutionary Approach to Adult Beverages.
Wherehouse Beverage Co.'s strategic campaign not only aims to boost WYNK's visibility but also plays a crucial role in navigating the regulatory landscape of the cannabis beverage market. By aligning with traditional alcohol marketing strategies, WYNK is setting the stage for a broader acceptance of low-dose cannabis beverages.
As the market for cannabis seltzers continues to expand, WYNK stands poised to lead the charge with its innovative approach and consumer-centric focus. For those looking to embrace a new era of social drinking, WYNK’s "Get Together" campaign offers a refreshing and responsible alternative to traditional alcohol.
For more, visit https://drinkwynk.com
