When Mary Jane Berlin 2026 opens its doors from June 12–14, one space will once again capture the soul of the scene — The VYBZ Garden.
Curated by Marco Reichardt, founder of VYBZ Brands Agency and the creative mind behind some of Europe’s most meaningful brand activations, The Garden has evolved into more than a destination. It’s a living ecosystem — where music meets mindfulness, where legacy meets innovation, and where the culture comes to breathe.
Now entering its next chapter, The Garden 2026 expands on last year’s 1000m² success with new zones dedicated to art, sustainability, wellness, and storytelling — and a global lineup of brands that reflect the heart of the movement. Exhibitor applications are open through mid-November 2025, offering companies, creators, and collectives the chance to join one of Europe’s most vibrant cultural stages.
Rooted in Purpose
For Marco, The Garden has always been about more than business. It’s about belonging.
“Berlin has a pulse — and The Garden gives that rhythm a home,” he told Honeysuckle. “It’s not a VIP space. It’s a community. The people who come here are the ones building the future.”
What began as a bold experiment at Mary Jane Berlin has grown into a global network of like-minded creators — from boutique craft producers to international innovators redefining lifestyle and design. This year, Marco promises a new level of creative immersion: interactive installations, live art, curated soundscapes, and spaces where ideas move as freely as the people inside them.
From Vision to Movement
Marco’s story is deeply personal — and it’s the root system beneath everything he builds. A former media manager turned cultural architect, his journey from small-town Germany to international recognition began with one mission: to make honesty the new luxury.
After caring for his mother through cancer with plant-based medicine, he turned his pain into purpose. His first-ever Mary Jane talk in 2016 — on Rick Simpson Oil — set the tone for what would follow: authentic storytelling in a space too often defined by hype.
Since then, VYBZ has become synonymous with integrity. Marco’s approach bridges media, events, and creative consulting, helping brands express their truth through experience — whether that’s at Mary Jane Berlin, Cannafest Prague, or new collaborations across the U.S. and Europe.
The 2026 activation will also spotlight a curated roster of international brands — from legacy growers and innovators to next-generation creators shaping the plant space through fashion, art, tech, and sustainability. It’s a place where global meets grassroots, and where every collaboration is rooted in mutual respect.
Join The Garden
Applications for The Garden at Mary Jane Berlin 2026 are open through mid-November 2025 at vybzgarden.com.
Spaces are limited and carefully curated to ensure that each participating brand aligns with the event’s creative and cultural philosophy. The result: a lineup that feels alive — not corporate, but collective.
If your brand stands for authenticity, innovation, and culture with purpose, The Garden is where you belong.
A Living Legacy
As Germany prepares for the next stage of legalization, The Garden remains more than an activation — it’s a symbol of how culture takes root.
“It’s easy to build hype,” Marco says. “But what lasts are the vibes. The energy. The people who show up with love for what they do.”
At Mary Jane Berlin 2026, The Garden will once again bloom — a vibrant, open-air heartbeat for the global community.
🌿 Applications close mid-November 2025 at vybzgarden.com. Mary Jane Berlin takes place June 12–14, 2026.
