The U.S. Hemp Roundtable, the leading national advocacy group championing the hemp industry, has just made a game-changing announcement that’s set to shake up the hemp world. Art Massolo, the powerhouse VP of Business Development at Cycling Frog, is stepping into the role of Executive Vice President, and Aaron Nosbisch, the visionary founder of BRĒZ, is taking on the role of Vice President of E-Commerce. This new leadership duo is set to drive the Roundtable into new heights, especially within the booming hemp beverage sector.
A Milestone Moment for Hemp Beverages
These appointments come at a pivotal time. With hemp beverages becoming the hottest segment in the hemp market, the U.S. Hemp Roundtable is making a strategic move by bringing in Massolo and Nosbisch, two trailblazers in the field. The Roundtable’s membership now includes over 25 members who are heavily involved in hemp beverage commerce, underscoring the significance of these new roles.
Jonathan Miller, General Counsel of the Roundtable, couldn’t be more thrilled about the new appointments. “Beverages are blazing a trail as the fastest-growing part of the hemp industry,” Miller said. “Having two of the most prominent leaders from this sector join our ranks is a huge win. Integrating hemp beverage companies into our organization is crucial. We’re facing threats from monopolistic marijuana companies and cannabis prohibitionists who are trying to push all hemp products into dispensaries. We need a unified front to successfully advocate for smart, science-based regulations instead of outright prohibition.”
Massolo and Nosbisch: A Powerhouse Team
Art Massolo, with his impressive background and over 30 years of experience across various sectors, including cannabis, wine, and spirits, is taking the reins as Executive Vice President. Massolo is not new to pioneering ventures; he founded Viña Cono Sur and Viña Trivento in South America and has a rich history in the beverage industry. His career has seen him consulting for some of the biggest names in the space and now he’s bringing his expertise to the U.S. Hemp Roundtable.
In a statement, Massolo shared his excitement and commitment to his new role. “Joining the Executive Board of the U.S. Hemp Roundtable is a true honor,” he said. “I’m looking forward to working with the cannabis industry to promote fair and sustainable hemp policies. Our goal is to advance science-driven regulations that support industry growth and integrity. Unity is essential—our opponents will exploit any division. We need to ensure that hemp products continue to thrive on shelves, online, and in fridges across the world.”
Aaron Nosbisch, the founder of BRĒZ and Lucyd, brings a fresh perspective as the new Vice President of E-Commerce. Nosbisch has been a force in the cannabis beverage space with BRĒZ, which saw remarkable success by selling 1.5 million cans in its first year alone. BRĒZ is renowned for its cannabis and mushroom-infused social tonics, offering innovative blends like THC-Infused Lemon Elderflower and Lion’s Mane.
Nosbisch is equally enthusiastic about his new role. “I’m honored to join the U.S. Hemp Roundtable as Vice President of E-Commerce,” he said. “My background with BRĒZ and Lucyd has given me a deep understanding of the challenges and opportunities in the hemp space. My focus will be on driving direct-to-consumer success for hemp brands, ensuring they are compliant, safe, and accessible to adults. Prioritizing safety and trust naturally leads to business success, benefiting society and the entire industry.”
About the U.S. Hemp Roundtable
The U.S. Hemp Roundtable is at the forefront of advocacy for the hemp industry, working tirelessly to promote policies that unlock the full potential of the hemp plant. The organization collaborates with lawmakers and regulators to advance the interests of hemp farmers, processors, manufacturers, and consumers. With a focus on safety, sustainability, and innovation, the Roundtable is committed to securing the future of the hemp industry.
About the New Leaders
Art Massolo’s illustrious career spans several sectors and continents, from his early ventures in South America to his recent roles in the hemp and cannabis industry. His global perspective and extensive experience make him a valuable addition to the U.S. Hemp Roundtable’s leadership.
Aaron Nosbisch’s innovative approach with BRĒZ and Lucyd has positioned him as a key player in the cannabis beverage market. His experience in driving revenue and creating impactful products will be instrumental in advancing the Roundtable’s e-commerce strategy.
Looking Forward
With these new appointments, the U.S. Hemp Roundtable is poised to make a significant impact on the hemp industry’s future. Massolo and Nosbisch’s expertise will be crucial in navigating the evolving landscape and ensuring that the hemp industry continues to grow and thrive. Their leadership comes at a time when unity and strategic advocacy are more important than ever, promising a brighter future for hemp products across the board.
Stay tuned for more updates as the U.S. Hemp Roundtable, under its new leadership, continues to champion the hemp industry and push for progressive changes in regulation and market growth.
