In a move that could send shockwaves through the cannabis industry, Mike Tyson’s cannabis brand, TYSON 2.0, has announced an exclusive licensing partnership with LYT Holdings, the powerhouse behind some of California’s most popular cannabis brands. This alliance aims to centralize production, sales, and distribution in the Golden State—the world’s largest cannabis market—and introduce a full line of pre-rolls, vapes, and gummies that reflect Tyson's unique vision.
“We could not be more excited to team up with LYT Holdings,” Tyson remarked, exuding his characteristic enthusiasm. “This exclusive partnership consolidates our California production under a single roof and positions us well to continue our mission to deliver exceptional cannabis experiences to a broader audience.” Tyson’s excitement is palpable, and it’s easy to see why: LYT’s production and distribution expertise is poised to elevate TYSON 2.0 to new heights.
Since entering the cannabis ring in 2021, TYSON 2.0 has made waves with its commitment to quality and innovation. Drawing inspiration from Tyson's storied journey—from heavyweight champion to cultural icon—the brand has carved out a niche that resonates with consumers seeking both authenticity and excellence. With this new partnership, consumers can look forward to exciting additions to the product lineup, including the Pocket Pigeon, the Brawler Blunt, and the solventless Mike Bites gummies.
LYT Holdings co-founder and CEO Lawrence Ji expressed his enthusiasm for the collaboration, noting, “Partnering with Tyson 2.0 represents a new milestone for LYT Holdings.” He emphasized the shared vision of providing a consistent and high-quality cannabis experience, one that embodies Tyson’s legendary status. With a focus on product development that balances quality and innovation, the partnership aims to make TYSON 2.0 a household name in California.
The California quick-service cannabis market has seen an influx of new entrants, but TYSON 2.0 is poised to stand out. Adam Wilks, President and Co-Founder of Carma HoldCo—TYSON 2.0’s parent company—underscored the strategic importance of this partnership. “By teaming up with a strong operator and industry leader in LYT, we are expanding our presence in California and building a foundation for growth,” he said. With California’s cannabis market valued at over $3 billion, the stakes couldn’t be higher.
What’s particularly compelling about this partnership is the alignment of missions. Both TYSON 2.0 and LYT Holdings are committed to delivering more than just products; they aim to provide an experience. Whether it’s the bold flavors of TYSON 2.0’s new offerings or the thoughtful design of their packaging, every detail is meticulously crafted to enhance the consumer experience.
As they gear up for this expansion, the spotlight is on the innovative products set to launch, but the partnership is about more than just revenue. Tyson’s ethos—rooted in resilience and transformation—echoes through the mission of both brands to elevate the cannabis experience for consumers. It’s a narrative of redemption, much like Tyson’s own journey, from the boxing ring to the boardroom.
In the competitive landscape of California cannabis, where consumers increasingly seek quality and sustainability, TYSON 2.0 and LYT Holdings are crafting a narrative that champions not only the plant but the community as well. “We’re excited for the brand to begin realizing its full potential in the world’s #1 cannabis market,” Wilks noted, hinting at the exciting future that lies ahead.
As Tyson continues to build his cannabis empire, this partnership marks a pivotal moment. With its focus on innovation, quality, and community impact, TYSON 2.0 is set to deliver a knockout punch that could redefine what consumers expect from their cannabis experience.
For more information on TYSON 2.0 and its expanding product line, visit TYSON20.com.
