Mike Tyson isn’t just dominating the cannabis world with his TYSON 2.0 brand – he’s now bringing fresh, clean air to fans in a way only the boxing legend could. Introducing the TYSON 2.0 HotBox Portable Air Purifier, a revolutionary new product set to make its debut at the 13th Annual Marijuana Business Conference and Cannabis Expo (MJBizCon), taking place this December 3-6, 2024, at the Las Vegas Convention Center. Created in collaboration with Higher Innovation, this portable purifier is poised to change the game for cannabis consumers and anyone seeking clean, fresh air on the go.

The Air We Breathe: Clean, Fresh, and Powerful

In a world increasingly aware of the importance of clean air, Tyson’s HotBox delivers exactly that – but with a twist of innovation, power, and precision that only a true champion could inspire. Designed for both cannabis users and general consumers who prioritize clean air, the HotBox Portable Air Purifier combines cutting-edge technology with sleek design. Mike Tyson’s dedication to pushing boundaries is evident in every detail of this purifier, from its powerful filtration system to its portable design. Whether you’re at home or on the go, the HotBox promises an air-cleaning experience like no other.

Key Features You Need to Know About

The TYSON 2.0 HotBox isn’t just about looking cool – it’s about delivering exceptional performance in a compact, functional package. Here’s what makes it stand out:

  • Three-Layer Filtration System: The HotBox features a carbon pre-filter, a HEPA particulate filter, and 2” of activated carbon pellets, ensuring maximum air purification and odor control. Cannabis enthusiasts, rejoice – this is the purifier you’ve been waiting for.
  • Adaptable Performance: With three fan speeds and a CFM rating of 100, the HotBox covers up to 100 square feet, making it ideal for personal spaces like bedrooms, living rooms, or even a small office.
  • Long-Lasting Power: Whether you’re out and about or just need it for a few hours at home, the HotBox operates for up to 6 hours on a single battery charge or can be plugged into a standard 120V/60Hz outlet for continuous use.
  • Fragrance Enhancement: For those who want to take air purification to the next level, the HotBox includes a refillable scent puck and fragrance spray, perfect for adding a refreshing aroma while cutting through any lingering odors.
  • Portability and Privacy: Included with the HotBox is a smell-proof lockable bag for discreet, secure storage and travel – perfect for cannabis users who want to keep things private.
  • Accessories Galore: The HotBox comes with a Smell Away spray and a replaceable filter, providing a complete air-purifying solution right out of the box.

The Tyson Touch: A Legacy of Excellence

Mike Tyson’s involvement in the cannabis industry has been nothing short of legendary, with TYSON 2.0 products rapidly gaining a reputation for quality and innovation. As a businessman, Tyson’s focus is always on pushing the limits of what’s possible, and the HotBox Portable Air Purifier is no exception. Combining Tyson’s larger-than-life persona with Higher Innovation’s commitment to cutting-edge technology, the HotBox elevates the air purifier category to new heights.

“I’ve always been about pushing boundaries, and the HotBox Portable Air Purifier is another way for me to connect with my fans and bring them something cool and useful,” Tyson said. “Whether you’re a cannabis enthusiast or just looking for clean air on the go, this product delivers and makes an impact in people’s lives.”

A Collaboration That Redefines Cannabis Consumer Tech

What makes this launch even more exciting is the partnership between Carma HoldCo Inc., Higher Innovation, and TYSON 2.0. This powerhouse trio has created a product that combines form, function, and a strong cultural connection with today’s modern, on-the-go consumer.

“The TYSON 2.0 HotBox Portable Air Purifier represents the perfect fusion of cutting-edge technology and the TYSON 2.0 brand’s dedication to enhancing consumer lifestyles,” said Adam Wilks, CEO of Carma HoldCo, which manages Tyson’s brand. “Collaborating with Higher Innovation has allowed us to deliver a product that not only meets the needs of today’s cannabis consumer but also stays true to the legacy of greatness Mike Tyson has built in and out of the ring.”

Ashley Ciccel, co-founder of Higher Innovation, echoes this sentiment. “By blending our distinctive approach to innovative cannabis consumption experiences with TYSON 2.0’s brand strength, we’ve developed a product that resonates with consumers and sets a new standard in the market.”

The Future of Clean Air

The TYSON 2.0 HotBox is more than just a purifier – it’s a statement. A statement that clean air, great design, and advanced technology can all come together in one affordable, portable product. Available for $249 via the TYSON 2.0and Higher Innovation websites, the HotBox offers cannabis enthusiasts and health-conscious consumers alike a new way to experience air purification.

In a world where clean air is increasingly valuable, the HotBox Portable Air Purifier sets a new standard for personal space purification – all while staying true to Mike Tyson’s iconic legacy of power, precision, and commitment to excellence. Whether you’re clearing the air at home, in the office, or while traveling, the HotBox is the next step in Tyson’s ongoing quest to elevate consumer experiences.

About Carma HoldCo, TYSON 2.0, and Higher Innovation

Carma HoldCo Inc. is a global powerhouse focused on leveraging the cultural influence of iconic figures like Mike Tyson, Ric Flair, and Future to transform industries. Known for creating innovative products that connect with consumers on a personal level, Carma’s latest venture with TYSON 2.0 is no different. From cannabis to cutting-edge consumer tech, Tyson continues to push boundaries with every launch.

TYSON 2.0 represents the bold, fearless spirit of the boxing legend. Founded by Tyson himself, the brand focuses on providing top-tier cannabis products while expanding into lifestyle and consumer categories. Their mission? To deliver the highest quality products while maintaining the essence of Tyson’s legendary mindset.

Higher Innovation is a trailblazer in the cannabis technology space, developing products that prioritize accessibility, equity, and innovation. By merging tech with a focus on consumer satisfaction, Higher Innovation continues to set new standards for the cannabis industry.

For more information about the TYSON 2.0 HotBox Portable Air Purifier and other Tyson products, visit TYSON 2.0and Higher Innovation.