Trulieve Unveils Breast Cancer Awareness Products
Every October, Breast Cancer Awareness Month unites communities around the world in support of patients, survivors, and research. This year, Trulieve—the nation’s largest cannabis retailer—is taking the cause nationwide with limited-edition products, charitable donations, and statewide events designed to raise funds and awareness for leading organizations on the frontlines of breast cancer advocacy.
Cannabis Meets Consciousness
Throughout October 2025, Trulieve is rolling out a series of pink-branded product lines and exclusive merchandise that do more than catch the eye—they contribute directly to nonprofits like the American Cancer Society, Susan G. Komen, Making Strides Against Breast Cancer, Check For A Lump, Cancer Support Community Arizona, and Libby’s Legacy Breast Cancer Foundation.
At select charity events across the country, supporters will also find limited-edition pink Trulieve merchandise available as free gifts with purchase, reinforcing the brand’s mission to merge cannabis culture with social responsibility.
Limited-Time-Only Products
Pretty in Pink Line (Florida Exclusive)
In partnership with Libby’s Legacy Breast Cancer Foundation, Trulieve’s “Pretty in Pink” line will be available across Florida dispensaries. For every unit sold, the company is donating $1 to support breast cancer programs.
- Pretty In Pink Pre-Roll (1g, Hybrid)
Fruity terpenes meet creamy strawberry and grape notes for a smooth, uplifting experience. - Pretty In Pink Vape (1g, Hybrid)
Same sweet and creamy flavor profile, perfect for discreet on-the-go sessions. - Strawberry Tangie TruPOD (1g, Hybrid)
Crafted from 100% indoor-grown flower, bursting with strawberry-grape sweetness. - Strawberry Dark Chocolate (Indica)
A decadent blend of rich cocoa and ripe berry notes—soothing, indulgent, and ideal for evening relaxation. - Strawberry RSO Gummies (Hybrid)
Full-spectrum gummies with potent strawberry flavor, designed to empower and support during Breast Cancer Awareness Month.
Sweet Talk Pink Guava Gels (Arizona Exclusive)
In Arizona, Trulieve is donating $1 per unit sale of its Sweet Talk Pink Guava Gels to Check For A Lump and Cancer Support Community Arizona. These limited-time gummies balance tartness and sweetness in a pink-themed edible made for awareness and empowerment.
A Cause That Hits Home
For many, cannabis is already part of the healing journey—offering relief, balance, and empowerment during difficult times. By aligning Breast Cancer Awareness Month with carefully crafted products and meaningful partnerships, Trulieve is bridging the gap between wellness and advocacy.
Every pre-roll, every gummy, every limited-edition drop carries purpose, ensuring customers feel connected to something bigger—that their purchase directly helps fund support services and research for people impacted by breast cancer.
About Trulieve
Trulieve is an industry-leading, vertically integrated cannabis company with market dominance in Florida, Arizona, and Pennsylvania. Known for its wide product portfolio and innovative retail strategies, Trulieve is committed to expanding access to high-quality cannabis while investing in community well-being. Traded under TRUL (CSE) and TCNNF (OTCQX), the company continues to grow its national footprint while focusing on patient care and cultural responsibility.
For more information, visit Trulieve.com.
✨ This October, pink takes on new meaning in cannabis. With Trulieve’s Breast Cancer Awareness Month initiatives, every purchase is more than just a product—it’s a gesture of solidarity, healing, and hope.
