True Terpenes Showcases Premium Vape Innovation at Mary Jane Berlin
At Mary Jane Berlin 2025, True Terpenes brought the flavor—and the future.
In a weekend full of cutting-edge products and global cannabis culture, True Terpenes stood out with an interactive activation that blended science, strategy, and community. Their mission? To show the European market what it really takes to create a premium vape: top-tier hardware, potent cannabinoids, and the industry’s finest terpene formulations.
“We wanted to show the European market how to create a premium vape—high-quality hardware, really great cannabinoids, and premium terpenes,” said Jill Agnello
One of the highlights was the introduction of Terp Sauce, a new turnkey product designed to make manufacturing premium vape products simpler and more efficient.
“The Terp Sauce is a new product they developed—an easy-to-use solution in the vape space,” a Florian from partnering Canadelaar shared. “It’s turnkey for manufacturers ready to scale.”
With a deep focus on scientific integrity and regulatory readiness, True Terpenes positions itself as a strategic partner for brands looking to launch and expand across Europe.
“We’re the partner that brings the nerdy, science-first focus,” the team explained. “If you work with us, it’s going to be a smooth transition into getting your products into this market.”
The activation brought together US and EU industry leaders, all aligned around the mission of bringing the power of the plant to more patients and consumers around the globe.
Ready to Launch in the EU?
Whether you're developing a new product or navigating regulatory pathways, True Terpenes helps brands streamline the journey from idea to launch—and from local to global.
Want your products approved across the European market quickly and efficiently? Need help aligning your formulas with EU regulations?
Check out latest insights and tips at the True Terpenes Blog and reach out to the team.
Shout out The Partners
Shout-out to incredible collaborators who made this Berlin activation a success: ACTIVE, MCNutraceutical, Cannadelaar, @honeysucklemagazine, @honeymagstudios, @honey_ronit, @tissuekulture and the TT boots-on-the-ground team: @jagnello12, @ririsharf, and Caleb Hamilton.
